By Brandon Bailey, San Jose Mercury News
After nearly 20 years, the era of web-based “cookies” appears headed for an end, as companies like Google, Apple and Microsoft explore new ways to track Internet users’ habits, from desktop PCs to smartphones and tablets.
Privacy experts warn that
any new system that replaces cookies will likely let Internet businesses
learn even more about individuals, especially if it tracks their habits
across multiple gadgets that people use throughout the day. Chris
Hoofnagle at the University of California’s Berkeley Center for Law and Technology predicted the new methods will give consumers “less privacy, because they will have less control.”