Technology Design and Consumer Privacy

BY CHRIS JAY HOOFNAGLE, ADJUNCT PROFESSOR AT THE UC BERKELEY LAW SCHOOL AND SCHOOL OF INFORMATION AND CO-DIRECTOR, BERKELEY CENTER FOR LAW & TECHNOLOGY

Chris Hoofnagle explains how the intentional design decisions of technology companies can erode the privacy of users. Advertisers’ appetite for data can lead companies to use even harder to detect means of collecting data. In this environment, Hoofnagle concludes, the rule of law and an awareness of how technology can erode privacy are more important than ever. 


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