KQED-FM
http://www.kqed.org/a/californiamoney/R201011180733
Internet privacy advocates want to set up something similar to the Do Not Call registry, the list that helps cut down on telemarketing calls. We talked to Chris Hoofnagle, the director of the Berkeley Center for Law & Technology’s information privacy programs, about Do Not Track.
Hoofnagle, “The idea would be that you would change a setting in your browser, and then once you’ve made that setting change, all the various companies out there that track people online would have to stop tracking you.”