People en Español magazine has named Patricia Salas Pineda ’77 one of the 25 most powerful Latinas of 2014. The highest-ranking Hispanic executive at Toyota North America, the world’s largest automaker, Pineda is group vice president of Hispanic business strategy. She joined Toyota in 2004 as group vice president of corporate communications and general counsel, and later oversaw its national philanthropy efforts. Previously, Pineda spent 20 years at New United Motor Manufacturing, a corporate joint venture between Toyota and General Motors, where she was vice president of human resources, government, and legal affairs.