BBC News
http://news.bbc.co.uk/2/hi/technology/7887094.stm
On the FTC’s issue of urging companies that provide online advertising to get users’ consent before collecting general data, criticism came from Chris Hoofnagle the director of the Centre for Law and Technology at Berkeley University.
“The cumulative burden of having to opt out of every company using this approach means no consumer will. The opt out in this context is calculated to fail,” he said.