Genske was born and raised in Southern California, where he attended Pepperdine University, receiving his B.S. in Business Administration. He subsequently received his J.D. from renowned University of California at Berkeley School of Law, where he now teaches courses on sports law, representing professional athletes and negotiations. Prior to entering the sports industry, he practiced with leading national law firms as a trial attorney and also negotiated multi-million-dollar transactions on behalf of emerging growth and Fortune 500 companies.
Genske is a lawyer and Major League Baseball Players Association certified player representative. In July 2020, Genske merged his GEM Agency with Gary Vaynerchuk’s VaynerSports to create VaynerBaseball. Genske serves as VaynerBaseball’s CEO and oversees all of VaynerSports’ baseball player representation activities. In October 2019, Genske launched the GEM Agency in partnership with Hicks Equity Partners, the private equity arm of Tom Hicks and his family. Prior to launching GEM, Genske was Executive Director and President of Baseball for The Legacy Agency. Since 2015, Genske has served as a law professor at the University of California-Berkeley, his alma mater, teaching classes on sports law, representing professional athletes and negotiations. In 2009, Genske was named to Sports Business Daily’s prestigious 40 under 40 list.
Education
J.D., University of California at Berkeley School of Law (1998)
B.S., Pepperdine University (1994)
Gregory B Genske is teaching the following courses in Fall 2024:
• 245 sec. 001 - Negotiations
• 255.4 sec. 001 - Representing Professional Athletes