255.4 sec. 001 - Representing Professional Athletes (Fall 2025)
Instructor: Gregory B Genske (view instructor's teaching evaluations - degree students only)
View all teaching evaluations for this course - degree students only
Units: 2
Grading Designation: Graded
Mode of Instruction: In-Person
Meetings:
Tu 3:35 PM - 6:15 PM
Location: Law 140
From August 19, 2025
To August 26, 2025
Tu 3:35 PM - 6:15 PM
Location: Law 140
From September 09, 2025
To October 07, 2025
Tu 3:35 PM - 6:15 PM
Location: Law 140
From October 21, 2025
To November 04, 2025
Course End: November 04, 2025
Class Number: 32492
Enrollment info:
Enrolled: 45
Waitlisted: 0
Enroll Limit: 68
As of: 07/07 08:25 AM

In this course, we will focus on the agency relationship, the representation of amateur and professional athletes, and the issues lawyers representing athletes face in professional practice. While I will endeavor to cover athlete representation across a wide range of sports, the course will be based primarily on representing current and prospective professional athletes in Major League Baseball and the National Football League. The course will use some text material, but the weekly reading, class lectures, and discussion will draw primarily from my experiences and expertise as a practitioner and current events in the sports world.
Greg Genske was born and raised in Southern California, where he attended Pepperdine University, receiving his B.S. in Business Administration. He subsequently received his J.D. from the University of California at Berkeley School of Law. Prior to entering the sports industry, he practiced with leading national law firms as a trial attorney and also negotiated multi-million-dollar transactions on behalf of emerging growth and Fortune 500 companies. Genske is a lawyer and certified Major League Baseball Players Association, National Football League Players Association, and National Basketball Players Association player agent who has represented Hall of Famers, All-Stars, First Round Draft Picks, and hundreds of clients throughout his career. Genske has been named by Forbes Magazine as one of the most powerful agents in the world over the last two decades, negotiating over $4 billion in contracts. Additionally, Genske was named to the Sports Business Daily's prestigious 40 under 40 list. In July 2020, Genske joined forces with
Gary Vaynerchuk and now serves as the Co-CEO of VaynerSports and oversees all of VaynerSports' Baseball, Action, E-Sports & Football player representation activities. Prior to VaynerSports, Genske was Executive Director and President of The Legacy Agency.
Since 2015, Genske has served as a law professor at the University of California-Berkeley, his alma mater, teaching classes in sports law, representing professional athletes, and negotiations.
Exam Notes: (TH) Take-home Final Exam
(Subject to change by faculty member only through the first two weeks of instruction)
Exam Length: 4 hours
Course Category: Business Law
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