Green Marketing Skeptic

Hands around lightbulb with branches inside

“The Risks of Green Marketing,” written by Nestlé junior legal counsel Julia Archutowska LL.M. ’24, describes the perils of greenwashing — conveying a false impression or misleading information about a company’s products being environmentally friendly. As new regulations in Europe highlight sustainability marketing, Archutowska urges companies to “promise less and deliver more” and to ensure that factual evidence supports their green claims.