Craig A. Masback has spent his career in the sports industry. During his eight-year career as a professional athlete, Masback worked for the International Olympic Committee in Lausanne, Switzerland, began publishing articles on sports in the New York Times, Los Angeles Times, Sports Illustrated, and other publications, and launched a 30-year career as a TV broadcaster that included covering five Olympic Games for NBC. Masback was later a founder and executive producer of Inclyne Sports, a NYC and California-based sports marketing and sports TV production company that created programs for ESPN, NBC, ABC, and CBS. After graduating from law school, Masback was an associate at Wilmer, Cutler, & Pickering (now Wilmer Hale), where he practiced communications and sports law, including representing the Dallas Cowboys and professional and amateur athletes. From 1997-2008, Masback was CEO of USA Track & Field, the Olympic governing body for running, track and field, and race walking in the United States, where he quadrupled sponsor revenues, initiated a groundbreaking “Zero Tolerance” anti-doping campaign, and helped Team USA increase its medal production by 50% at World Championship and Olympic events. Finally, Masback was a Vice President of Sports Marketing at Nike from 2008 to 2022, where he signed more than $1 billion in sponsorships with athletes, teams, leagues, and organizations. Masback serves on a number of nonprofit boards in the sports and social justice fields.
Masback was a Magna Cum Laude graduate in Public Policy at Princeton, studied at Trinity College, Oxford for two years as a Keasbey Foundation and NCAA Scholar, and received his J.D. from Yale Law School, where he was a Ford Foundation International Scholar.
J.D., Yale Law School (1994)
A.B., Princeton University (1977)