Can A Corporation Change the World and Make A Profit?
Vivienne Harr and Eric Harr, Make a Stand, Inc.
With the power of social media, eleven-year-old Vivienne Harr launched one lemonade stand into a global movement to combat child slavery. “Make a Stand,” a socially innovative lemonade company, is a leading example of a new wave of hybrid “benefit” corporations dedicated to making charity their sales pitch. The company now sells their fair trade, organic beverages online and in stores all over the world, dedicating five-percent of all gross revenues to leading organizations working to eradicate child slavery worldwide. Twitter gave Vivienne the honor of ringing the bell at their IPO in New York on November 7, 2013—because executives believe Vivienne is a symbol of how Twitter can be used to change the world. Now Make a Stand has launched the Make a Stand app designed to revolutionize giving through crowd funding. Vivienne and Eric talked about their company, one of the new wave in social purpose benefit corporations.
Sponsor: Berkeley Center for Law and Business