February 2012 Music Business Seminar

Berkeley Center for Law & Technology
California Lawyers Association
Sports and Entertainment Law Society of Berkeley Law

Music Business Seminar

Saturday, February 4, 2012
10:00 am – 6:00 pm
215 Law Building
Berkeley Law
Panel Topics

Copyright and Economic Changes due to Digital and Social Media

Digital media based companies have had and are having a substantial effect on the music industry and its artists to review how their businesses impact the music industry and its participants and the ways in which artists can utilize to their advantage the technologies and opportunities provided by those companies.   

Using Music to Sell: Movies, Commercials, and Video Games

‘How to get your music licensed from conception to completion.’ As many in the music industry already know, there has been a huge shift from selling music physically and even online to using your music to sell products.  The time of record sales are in the past for the majority of artists.  The current trend in the industry is merchandising your music.  Music licensing and merchandising are turning into the largest moneymakers for artists.  

“RecessionProof” – Financing Your Career and Cost Cutting Measures

The lucky 1% need not attend this panel, but for the rest of you, this panel will let you know the ways you further your music career or your clients’ music career financially.  In the current economic climate, where can you cut costs?  What are good resources?   

DIY Marketing – Having an Online Presence on Your Own Terms

Labels have one advantage over the DIY method: marketing.  What are good, time-saving, online resources you can use to be as effective as a record label?   

Breakout Sessions
-How to create your own Music App
-Creative Collaborations
-Legal Aspects of Creating A Music Video

For more information or to register visit the conference page at http://www.calawyersforthearts.org/MusicBusinessSeminar2012