Thursday, March 12, 2026
10:00 a.m – 3:00 p.m (PT)
For topical questions to our speakers, please find their contact information within the respective panels’ Speaker Bios and Contact Info slide decks.
| Time | Panel | Speaker(s) |
| 10:00 – 10:45 a.m |
Check-In |
|
| 10:45 – 11:00 a.m |
Program Intro |
Introduction by Conference Editors |
| 11:00 – 11:40 a.m |
Panel 1: The Business of Modern Sports: Capital, Ownership, and Strategic Growth |
Richard Brand (Managing Partner & Sports Industry Group Co-Leader, ArentFox Schiff; Berkeley Law Lecturer) Timothy Holman (Associate, 49ers Enterprises) Jenny Simon O’Neill (Co-Director of Athletics, UC Berkeley) |
| 11:50 a.m – 12:30 p.m |
Panel 2: Players’ Rights: NIL, Trademark, and Athlete Advocacy |
Moderator: Kevin Kennedy (President & Founder, California Legends Collective; Berkeley Law Lecturer) Jagjoth Bhullar (Deputy General Counsel, San Jose Sharks) Marshall Cherrington (Assistant General Manager, Cal Football) Jeanifer Parsigian (Partner, Winston & Strawn) |
| 12:30 – 1:00 pm. |
Lunch |
|
| 1:00 – 1:40 p.m |
Keynote: NIL and the Future of Student-Athletes |
Leigh Steinberg, Founder and Chairman, Steinberg Sports & Entertainment |
| 1:50 – 2:30 p.m |
Panel 3: The Digital Sports Economy: Media, Betting, and Commercial Strategy |
Brian Anderson, Sports Industry Team Co-Leader, Sheppard Mullin Betul Ayranci (Senior Director, Legal & Business Affairs at FOX Sports) Rick Trachok, Senior Counsel, McDonald Carano; Berkeley Law Lecturer |