When: Thursday, March 12 | 10:00 a.m to 3:00 p.m (PT)
Where: The Faculty Club at UC Berkeley
The conference, which will be held in person at The Faculty Club at UC Berkeley on Thursday, March 12, 2026, is hosted by the Berkeley Journal of Entertainment and Sports Law and the Berkeley Center for Law & Technology. This marquee event brings together leading executives, industry professionals, attorneys, athletes, talent, and students to discuss the leading topics in sports, entertainment, law, business, and culture.
This year, the conference’s theme is “Rewriting the Playbook: Ownership, Player Rights, and the Digital Evolution of Sports.”
Panel Topics:
- The Business of Modern Sports: Capital, Ownership, and Strategic Growth
- Players’ Rights: NIL, Trademark, and Athlete Advocacy
- Keynote: NIL and the Future of Student-Athletes
- The Digital Sports Economy: Media, Betting, and Commercial Strategy
For more information about our speakers, including bios and contact details, please refer to the Agenda and Resources pages.
3.25 General CLE credits will be available.
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