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BCLT/BTLJ Law & Tech Speaker Series – Johnson & Johnson, “Combating Counterfeit and Illegal Diversion”
Tuesday, April 2, 2019 @ 12:55 pm - 1:55 pm
Combating Counterfeit and Illegal Diversion
Growing at over 15% per annum and expanding to $1.7 trillion of global economic output per year, illicit trade, including counterfeit and diversion, presents significant risks to patients, consumers and business. This luncheon topic will discuss the emerging business discipline of Global Brand Protection (GBP) and specifically about how a robust GBP program in partnership with the law department can proactively address counterfeit and diversion to safeguard patients, consumers, and brand reputation.
Roy Albiani is a Director of Global Brand Protection for Johnson & Johnson. With over 15 years of experience, Roy has been a pioneer in its Global Brand Protection program. He presently leads and guides Johnson & Johnson’s Medical and Consumer Devices segment to develop business strategies which proactively protect patients and brands from counterfeit, diversion and other illicit trade. Albiani is a graduate of Western Illinois with a BA in Marketing and received his M.B.A. from the Cox School of Business at SMU.
The BCLT/BTLJ Law & Tech Speaker Series features local practitioners, bringing real world experience and practical legal knowledge to Berkeley Law students.
Lunch is served for students staying for the entire presentation.
Co-sponsored by the Berkeley Center for Law & Technology and the Berkeley Technology Law Journal. This event is open to current Berkeley Law students, Berkeley Law affiliates and BCLT law firm sponsors only.
Events are wheelchair accessible. For disability-related accommodations, contact the organizer of the event. Advance notice is kindly requested.
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