Author(s): Chris Jay Hoofnagle and Jennifer Urban
Year: 2012
Abstract:
In
this paper, we consider why Americans may frame the generation and
receipt of unsolicited advertising mail as a privacy violation. We then
present data from our nationwide survey showing that a very large
majority of Americans, across all ideologies, educational attainment
levels, age, and income levels, support the creation of a do-not-mail
mechanism similar to the popular Telemarketing Do Not Call Registry. We
discuss our results in light of the fact that direct advertising mail
now makes up more than half of all mailpieces sent by the United States
Postal Service (USPS).
Keywords: Privacy, advertising mail, direct marketing, direct mail, saturation mail, patron mail, standard mail, junk mail, privacy as limited access to the self, privacy-control, prohibitory order, self regulation
Link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2183417