Paying for Privacy at Core of California Ballot Measure Battle

California voters are being asked to build on a landmark privacy law that gives consumers more control over personal data that companies collect, and whether they’ll have to pay to protect it.

If they approve the California Privacy Rights Act (Proposition 24) in Tuesday’s election, Californians will add an enforcer to police the privacy law, and add protections for more types of personal information.

California is the world’s fifth-largest economy, and companies that want to do business in the state would have to comply with the new rules. Passage of the measure could influence other states to follow ...