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“Location information can defy user expectation,” said Alissa Cooper, chief computer scientist at the Center for Democracy and Technology, who raised privacy concerns. “People don’t expect an ad for a latte to pop up as they walk by a coffee shop,” she said, referring to a study released by the Samuelson Clinic at University of California at Berkeley. She called LBS ubiquitious, and suggested information is being collected from a user’s handset device all the time, and that a user carries it with them at all times.