MediaPost Publications
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110841
Chris Jay Hoofnagle, Director, Information Privacy Program, Berkeley Center for Law & Technology, says it’s more about sensitive information, rather sensitive behavior. Omar Tawakol, BlueKai CEO, weighted in by saying data is being traded in the shadows in the offline world, so does that mean we can do it too?