October 2009 Patent Cross Licensing
Patent assertion and licensing activity between productive companies can have more impact on a business than "the troll problem". At this conference we will analyze the "why" and "how" of patent cross-licensing.
Featured speaker Marshall Phelps, author of "Burning the Ships: Intellectual Property and the Transformation of Microsoft " will talk about his experiences at IBM and Microsoft. Attorneys and Licensing Executives from IBM, Microsoft, Hewlett-Packard, Cisco, Intel and Juniper will discuss negotiation strategies, calculation of balancing payments, portfolio development and business objectives.
Experienced licensing experts will discuss the key issues that arise in drafting a cross-license and various ways to resolve them.