2012


Instagram Says Users' Photos Won't Appear in Ads

By Barbara Ortutay, Associated Press

http://hosted.ap.org/dynamic/stories/U/US_TEC_FACEBOOK_INSTAGRAM_ADS?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT

SAN FRANCISCO (AP) -- Instagram, the popular mobile photo-sharing service now owned by Facebook, said Tuesday that it will remove language from its new terms of service suggesting that users' photos could appear in advertisements.

The language in question had appeared in updated policies announced Monday and scheduled to take effect Jan. 16. After an outcry on social media and privacy rights blogs, the company clarified that it has no plans to put users' photos in ads.

That said, Instagram maintains that it was created to become a business and would like to experiment with various forms of advertisements to make money. Instagram doesn't currently run any ads. As of now, the free service has no way to make money and brings in no revenue to Facebook.

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"These services are publicly advertised as `free,' but the free label masks costs to privacy, which include the responsibility of monitoring how these companies sell data, and even how they change policies over time," said Chris Hoofnagle, director of Information Privacy Programs at the Berkeley Center for Law & Technology.

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12/18/2012