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A Fistful of Lawsuits: The
Press, the First Amendment, and Section 43(a) of
the Lanham Act
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Alison P.
Howard
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| Stymied by constitutional hurdles designed to
advance public discourse, plaintiffs suing media
defendants based on editorial content have
attempted various maneuvers to sidestep these
obstacles. One approach is to avoid the more
defendant-friendly defamation claim and opt for a
claim under section 43(a) of the Lanham Act. This
Comment argues that such an approach disregards
both the First Amendment's goal of promoting the
free exchange of ideas and section 43(a)'s goal
of reducing consumer confusion rather than
protecting plaintiffs' reputations. The author
suggests that courts should interpret section 43(a)
narrowly and allow Lanham Act claims for false
advertising or false endorsement only when the
speech is commercial. Editorial content neither
amounts to advertising nor risks consumer
confusion over endorsement of the publication. It
should not give rise to a Lanham Act claim. |
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