†1998 David McGowan.
† Associate Professor of Law, University of Minnesota Law School. My thanks to Jim Chen, Mark Lemley, Christopher Leslie, and Miranda McGowan for helpful discussion on these topics and comments on an early draft of this paper.
1. U.C.C. § 2B-105, Reporter's Note 3 (Apr. 15, 1998 Draft). As of the August 1998 version, the drafters' comments on the topics which are relevant here referred to Article 2B's "neutrality policy," eliminating any hint of an "aggressive" stance. The adjective was omitted beginning with the draft prepared for the July 1998 NCCUSL annual meeting.
2. See, e.g., State Oil v. Khan, 118 S.Ct. 275, 284 (1997) ("[T]he term 'restraint of trade,' as used in § 1, also 'invokes the common law itself, and not merely the static content that the common law assigned to that term in 1890.'"); Business Elecs. Corp. v. Sharp Elecs. Corp., 485 U.S. 717, 731 (1988) ("The term `restraint of trade' in the statute, like the term at common law, refers not to a particular list of agreements, but to a particular economic consequence, which may be produced by quite different sorts of agreements in varying times and circumstances.").
3. See Business Elecs., 485
U.S. at 731-32 ("The changing content of the term 'restraint of trade'
was well recognized at the time the Sherman Act was enacted .... The Sherman
Act adopted the term 'restraint of trade' along with its dynamic potential.
It invokes the common law itself, and not merely the static content the common
law had assigned to the term in 1890."); Dr. Miles Med. Co. v. John D.
Park & Sons Co., 220 U.S. 373, 384 (1911) ("With respect to contracts
in restraint of trade, the earlier doctrine of the common law has been substantially
modified in adaptation to modern conditions."); HERBERT
HOVENKAMP, ENTERPRISE
AND AMERICAN
LAW 1836-1937, at
268-95 (1991) [hereinafter HOVENKAMP, ENTERPRISE];
HERBERT HOVENKAMP,
FEDERAL ANTITRUST POLICY,
THE LAW OF COMPETITION
AND ITS PRACTICE
52-54 (1994) [hereinafter HOVENKAMP, ANTITRUST
POLICY].
4. See PHILLIP
E. AREEDA & HERBERT
HOVENKAMP, ANTITRUST
LAW ¶ 104 (rev. ed. 1997) ("[A]lthough
the framers of the Sherman Act may have thought in some generalized fashion
that they were `enacting' the common law of trade restraints, the case law that
emerged very quickly deviated from common law principles, was far more aggressive
against cartels and mergers, and pursued unilateral conduct for the first time.
However, in 1890 the common law itself was experiencing significant changes,
and in many respects was moving in the same direction that the antitrust laws
would go."); HOVENKAMP, ENTERPRISE,
supra note 3 at 268 ("Antitrust policy has been forged by economic
ideology since its inception. But even the common law experienced economic revolutions").
As Professor Hovenkamp notes, one important qualification to this point is antitrust's
grant of standing to third parties to bring an action attacking an unlawful
agreement. Id.; Apex Hosiery Co. v. Leader, 310 U.S. 469, 497 (1940)
("The common law doctrines relating to contracts and combinations in restraint
of trade were well understood long before enactment of the Sherman law ....
But the ... restraints of trade were not penalized and gave rise to no actionable
wrong."). Even the standing question might have been resolved by a corollary
to the rule granting intended third-party beneficiaries standing to sue for
breach of an agreement to which they were not a party.
5. HOVENKAMP,
ENTERPRISE, supra note 3 at 284-85; E.
ALLAN FARNSWORTH,
FARNSWORTH ON CONTRACTS
§ 5.3 (1990) (noting usurpation of the common law of restraint of trade by antitrust
statutes but noting continuing state review of covenants not to compete).
6. As Professor Lemley has emphasized
in his work, whether an agreement by which software should be sold is a contract
of sale or a license as defined by U.C.C. § 2B-102(29) is a contested point
that may vary depending on the economic circumstances of a transaction. See
Mark A. Lemley, Beyond Preemption: The Federal Law and Policy of Intellectual
Property Licensing, 87 CALIF. L. REV.
111 , 116 n.11 (forthcoming 1999). The issue appears to be more contested with
respect to mass market transactions than others that are likely of more interest
to the topics discussed in this Article. I use the terms contract, agreement,
and license interchangeably, without wishing to imply any view on the characterization
issue.
7. See Sega Enters., Ltd. v.
Accolade, Inc., 977 F.2d 1510 (9th Cir. 1992).
8. See Triad Sys. Corp. v.
Southeastern Express Co., 64 F.3d 1330 (9th Cir. 1995); Service & Training,
Inc. v. Data General Corp., 963 F.2d 680, 687 (4th Cir. 1992).
9. Cf. Final Judgment, United
States of America v. Microsoft Corp., No. 94-1564 § IV(C) ("Microsoft shall
not enter into any Per Processor License.") (July 15, 1994), available
at <http://www.usdoj.gov/atr/cases/f0000/0047.htm>
(visited Nov. 22, 1998).
10. See Intergraph Corp.
v. Intel Corp., 3 F. Supp. 2d 1255 (N.D. Ala. 1998).
11. The question is based on a memorandum
to members of the American Law Institute from Jean Braucher and Peter Linzer
suggesting that approval of shrinkwrap or click-on licenses might reduce nonprice
competition. See Letter from Jean Braucher & Peter Linzer to Members
of the American Law Institute (May 5, 1998), available at <http://www.ali.org/ali/Braucher.htm>
(visited Nov. 22, 1998).
12. See, e.g,. Rudbart
v. North Jersey District Water Supply Comm'n, 605 A.2d 681, 687 (N.J. 1992)
(noting that among considerations pointing toward enforcement of a term in an
adhesive contract "no investor was under any economic pressure to buy the
notes .... They were not driven to accept the Commission's notes because of
a monopolistic market or any other economic constraint."); Rozeboom v.
Northwestern Bell Tele., 358 N.W. 2d 241 (S.D. 1984) (voiding damage limitation
provision in agreement between advertiser and local telephone company and noting,
"[i]t is crucial to understand that this case involves an individual versus
a monopoly. We do not have two corporations dealing at arms length or two individuals
dealing at arms length. We have a factual scenario where the bargaining power
is wholly unequal. As a result of that economic inequality and monopoly of Bell,
the terms of this contract become substantively unreasonable and should not
be enforced"); Henningsen v. Bloomfield Motors, Inc., 32 N.J. 358, 404
(1960) (refusing to enforce disclaimer of implied warranty of merchantability
in uniform warranty of Automobile Manufacturer's Association, of which firms
producing over 90% of new cars were members: "Chrysler's attempted disclaimer
of an implied warranty of merchantability and of the obligations arising therefrom
is so inimical to the public good as to compel an adjudication of its invalidity");
Melvin Aron Eisenberg, The Bargain Principle and Its Limits, 95 H
ARV. L. REV.
741, 754 (1982) ("The development and application of specific unconscionability
norms is closely related to the manner in which the relevant market deviates from
a perfectly competitive market."); Thomas S. Ulen, Courts, Legislatures,
and the General Theory of the Second Best In Law and Economics, 73 CHI-KENT
L. REV. 189, 208
(1998) ("Standard-form contracts, offered on a `take-it
13. Arthur Leff's dictionary, for
example, distinguishes between terms offered in an effectively cartelized market
and those offered in a market with competition on some terms. Arthur Alan Leff,
The Leff Dictionary of Law: A Fragment, 94 Y
ALE L.J. 1855, 1931-32 (1985)
("One set of legal responses would be proper with respect to 'adhesion contracts'
used by all members of a particular industry such that a consumer could not acquire
certain goods or services at all except on a particular set of terms. But the
same response might not be proper if each member of an industry refused to change
the terms of its own contract, but the contracts of each were not identical, such
that a consumer could get materially different terms by choosing to deal with
one competitor rather than another. To be concrete, the situation in which all
automobile manufacturers put a disclaimer of warranty into their unmodifiable
contracts would seem different from one in which half disclaim all warranties
and half do not, or at least would 'undisclaim' if paid extra.").
14. Efficiency is often posited
as an animating principle of contract law, though not necessarily the sole animating
principle. See, e.g., Seabord Lumber Co. v. United States, 41 Fed. Cl.
401, 417 (1998) (rejecting claim of excuse under doctrine of impossibility of
performance on ground that placing the burden of performance "on the party
who originally accepted that burden, absent rather limited circumstances ...
not only preserves the integrity of freedom of contract, but it also serves
economic efficiency by the most rational allocation of risk and performance
resources."); Selmer Co. v. Blakeslee-Midwest Co., 704 F.2d 924, 927 (7th
Cir. 1983) (Posner, J.) (explaining that the doctrine voiding contract modifications
exacted by promisee's threat to refuse to perform by "encouraging people
to make contracts promotes the efficient allocation of resources"); Weather
Shield Mfg., Inc. v. PPG Indus., Inc, 1998 WL 469913, *3 (W.D. Wis. 1998) (noting
that the economic loss doctrine "protects the parties' freedom of contract
and promotes economically efficient allocation of risk and insurance against
risk"); Rudbart v. North Jersey Dist. Water Supply Comm'n, 605 A.2d 681,
687 (N.J. 1992) (concluding that in competitive securities markets "the
principal justification for invalidating terms of a contract of adhesion are
simply not present" and noting that, "if the market is working free
from improper influence," prices and terms set through private contracting
"tend toward an optimum allocation of resources and are an incentive to
efficiency." (quoting W. David Slawson, Standard Form Contracts and
Democratic Control of Lawmaking Power, 84 H
ARV. L. REV.
529, 553-54 (1971)); Harvey S. Perlman, Interference With Contract and Other
Economic Expectancies: A Clash of Tort and Contract Doctrine, 49 U. CHI.
L. REV. 61, 79 (1982) ("Existing
contract doctrine seems designed to promote allocational efficiency by minimizing
transaction costs and encouraging nonperformance where efficiency gains result.").
15. For qualifications on this common
assumption in the context of contract law, see Melvin Aron Eisenberg, The
Limits of Cognition and The Limits of Contract, 47 STAN.
L. REV. 211 (1995).
16. For elaboration on this point,
see JULES L. COLEMAN,
MARKETS, MORALS AND
THE LAW 69-71 (1988). In part,
of course, Coase demonstrated the importance of transaction costs in actual
exchange. See RONALD H. COASE,
THE FIRM, THE
MARKET, AND
THE LAW
174 (1988); Daniel A. Farber, Parody Lost, Pragmatism Regained: The Ironic
History of the Coase Theorem, 83 VA. L.
REV. 397 (1997).
17. See, e.g., Eisenberg,
supra note 15, at 216-25 (discussing cognitive limitations relevant to
contracting behavior generally); Jason Scott Johnston, Strategic Bargaining
and the Economic Theory of Contract Default Rules, 100 YALE
L.J. 615, 643 n.66 (1990) (noting judicial reluctance
to enforce damage limitations in consumer contracts).
18. Externalities are effects of
conduct that produce socially suboptimal outcomes. For example, the Antitrust
Division's original proceeding against Microsoft worked in part from the premise
that Microsoft's per-processor licenses increased the effective cost to original
equipment manufacturers of operating systems that competed with Microsoft's
products. United States v. Microsoft Corp., 159 F.R.D. 318, 321 (D.D.C.), rev'd
56 F.3d 1448 (D.C. Cir. 1995).
19. U.S. CONST.
art. VI, cl.2.
20. 3 F. Supp. 2d 1255 (N.D. Ala.
1998). Intel's dispute with Intergraph is, among other things, one of the disputes
cited by the Federal Trade Commission in a complaint issued against Intel in
June 1998.
21. See infra note
25.
22. See Intergraph, 3 F.
Supp. 2d at 1259.
23. See id. at 1263.
24. See id.
25. See id at 1263. Intergraph's
website further states that it "is the world's largest company dedicated
to supplying interactive computer graphic systems .... Intergraph is a billion-dollar,
Fortune 1000 supplier of hardware, software, and services with sales and support
offices in 65 countries." Intergraph, (visited Aug. 19, 1998) <http://www.intergraph.com>.
The district court also noted that Intergraph was a global firm with 8,500 employees,
4,500 of whom were located in Huntsville, Alabama. See Intergraph,
3 F. Supp.2d at 1261.
26. See id. at 1264.
27. Id.
28. Id.
29. A variation on this theme has
been alleged by Bristol Technology, a small firm marketing a product known as
Wind/U, which it describes as "a suite of programs that enables application
programs designed to run on the Windows operating system to be adapted to run
efficiently under UNIX, Open VMS and OS/390 operating systems." Complaint
for Damages and Injunction for Monopolization And Other Tortious Conduct, Bristol
Technology, Inc. v. Microsoft Corp., No. 398CV1657 (JCH) (D. Conn. 1998), available
at <http://www.bristol.com/legal/complaint.htm> (visited Aug. 20,
1998). Bristol alleged that it became a partner in Microsoft's Windows Interface
Source Environment ("WISE") program in reliance on public and private
assurances by Microsoft that it would provide WISE program members with "continuing
access to all Windows source code, details of the Windows programming interface
and other data (`compatibility information') necessary to assure that the products
offered to consumers by WISE partners would evolve along with future versions
of the Windows family of operating systems and assure applications compatibility
and performance." Complaint at ¶ 49. Bristol alleged that Microsoft induced
Bristol to accept a license for Windows source code, which caused Bristol to
modify its business plan in a manner that rendered it completely dependent on
access to Windows source code. Bristol further alleged that Microsoft later
refused to agree to license Windows source code to Bristol in the future on
commercially reasonable terms. Echoing the district court's approach in Intergraph,
Bristol asserted antitrust claims under essential facilities and monopolization
theories as well as a claim based on a promissory estoppel theory.
30. Intergraph Corp. v. Intel
Corp., 3 F. Supp. 2d. 1255, 1264 (N.D. Ala. 1988).
31. Id. at 1265.
32. Id. at 1259 n.4.
33. The district court described
the relationship as follows:
Id. at 1269.
34. Id. at 1265.
35. According to the court, "other
documents signed by the parties also provide that they create no obligation
to supply products or confidential information and to engage in future business
activities." Id. at 1266.
36. See Intergraph Corp. v. Intel
Corp., 3 F. Supp. 2d. 1255, 1266-67 (N.D. Ala. 1988).
37. See id.
38. Id. at 1267.
39. Id. at 1263.
40. Id. at 1272.
41. See id. at 1268.
42. Intergraph Corp. v. Intel
Corp., 3 F. Supp. 2d. 1255, 1288 (N.D. Ala. 1988).
43. See id. at 1288-93.
44. See id.
45. See infra notes
170-77.
46. U.S. CONST.
art. VI, cl. 2.
47. 81 F.3d 597 (5th Cir. 1996).
See infra notes 89-90 for a discussion of the case.
48. Earlier drafts stated a "fundamental
philosophy [that] ... centers on supporting contractual choice and commercial
expansion in information contracting." U.C.C. Article 2B, Preface at 9
(Apr. 15, 1998 Draft). Article 2B also states that it addresses an "important
theme" involving "the need to create and preserve as broad as possible
a field for expression and communication, commercially and otherwise, of ideas,
images, and facts; material that this draft refers to as `informational content.'
Id. This additional theme is said to "argue strongly for an approach
to contract law in this field that does not encumber, but supports incentives
for distribution of information." Id. at 10.
49. U.C.C. Article 2B, Preface at
11-12 (Nov. 1, 1998 Draft).
50. Id.
51. Id. The second sentence
in this quotation was omitted from the July 1998 NCCUSL annual meeting draft.
52. See, e.g., R. KENT
NEWMYER, SUPREME
COURT JUSTICE
JOSEPH STORY:
STATESMAN OF THE OLD REPUBLIC
122-23 (1985) (noting Story's use of merchant juries to resolve issues of custom
and usage while riding circuit in New England); Robert D. Cooter, Decentralized
Law For A Complex Economy: The Structural Approach To Adjudicating The New Law
Merchant, 144 U. PA. L. REV.
1643, 1648-49 (1996) (noting Lord Mansfield's efforts to derive legal rules
from optimal business practice in the relevant trade).
53. U.C.C. Article 2B, Preface at
12 (Nov. 1, 1997 Draft) (quoting Grant Gilmore, On The Difficulties of Codifying
Commercial Law, 57 YALE L.J.
1341, 1341 (1957)).
54. U.C.C. Article 2B, Preface at
14 (Nov. 1, 1997 Draft).
55. Id.
56. Alternative answers could be
based in philosophical theories of obligation. See, e.g., CHARLES
FRIED, CONTRACT
AS PROMISE,
A THEORY OF CONTRACTUAL OBLIGATION
1-6 (1981). Such theories, however, are at odds with the overall instrumental
structure of both the U.C.C. and Article 2B.
57. Professors Cooter and Ulen define
allocative efficiency as that state of affairs in which the allocation of goods
and services cannot be altered to improve the position of some people without
worsening the position of others. See ROBERT
COOTER & THOMAS
ULEN, LAW AND ECONOMICS
12 (2d ed. 1997); COLEMAN, supra
note 16, at 71; Herbert Hovenkamp, Antitrust Policy After Chicago, 84
MICH. L. REV.
213, 240 (1985) [hereinafter Hovenkamp, After Chicago] ("Allocative
efficiency refers to the welfare of society as a whole. Situation A is more
allocatively efficient than situation B if affected people as a group are somehow
better off under A than they are under B.").
58. For a summary of the relevant
sources, see RICHARD A. POSNER,
ANTITRUST L-or-leave-it'
basis, may or may not be efficient. If the contract has terms to which the parties
themselves ... would have agreed, had there been time and low transaction costs,
then the terms may be efficient .... However, if A imposes the terms in a contract
of adhesion on B ... because A has a monopoly position with respect to B, then
there is no reason to believe that the contract will be efficient."). For
the view that monopolists will exercise their power over price rather than in
contract terms, see Richard Craswell, Property Rules and Liability Rules in
Unconscionability and Related Doctrines, 60 U. CHI.
L. REV. 1, 39-40 (1993) ("[T]he
monopolist's incentive is normally to offer the most attractive non-price terms
she can think of, the better to gouge her customers by charging them an even higher
price."). Craswell notes, however, that "in some cases a less efficient
non-price term might alter the pattern of demand in a way that increases the monopolist's
profits, thus giving her an incentive to use a less efficient non-price term."
Id. See also RICHARD A. POSNER,
ECONOMIC ANALYSIS OF LAW
102 (3d ed. 1986) (contending that competition should drive contract terms toward
an efficient level and that in presence of monopoly power "there is no reason
to expect the terms (such as the seller's warranties or the consequences of the
buyer's default) to be different under monopoly from what they would be under
competition; the only difference is that the monopolist's price will be higher.
The problem is monopoly, not bargaining power ....").