Schedule
(Updated April 25, 2008)

April 18, 2008

UC Berkeley Law School
held at the Bancroft Hotel

8:15-8:45 Check-in & Continental Breakfast

8:45-9:00 Introduction
Robert Barr, BCLT
Eric Goldman, High Tech law Institute

9:00-9:45 Tutorial on Online Advertising Technology mp3 file
Kim Howell, Microsoft

9:45-10:30 Tutorial on the Business of Online Advertising mp3 file
Hal Varian, Google

10:30-11:00 Break

11:00-12:10 Panel on Consumer Perspectives on Online Advertising mp3 file
Moderator, Chris Hoofnagle
Mark Cooper, Consumer Federation of America
Norman I. Silber, Hofstra University School of Law
John Horrigan, Pew Internet and American Life Project
Joel Winston, Federal Trade Commission

12:10-1:00 Lunch

1:00-2:10 Panel on Publisher/Intermediary Perspectives on Online Advertising mp3 file
Moderator: Paul Schwartz, BCLT
Oren Bracha, University of Texas School of Law
Peter Swire, Moritz College of Law, The Ohio State University
Rebecca Tushnet, Georgetown University Law Center

2:10-2:40 Break

2:40-3:50 PM Panel on Advertiser Perspectives on Online Advertising mp3 file
Moderator: Eric Goldman, High Tech law Institute
Jeffrey Rohrs, ExactTarget
Jason Schultz, Samuelson Law, Technology & Public Policy Clinic
Alissa Cooper, Center for Democracy & Technolog

3:50-4:00 Concluding Remarks

4:00-5:00 Reception at Adagia Restaurant