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Feb.
28
Andersen
Auditorium, Haas School of Business
3:30-5:00
Impacts of DRMs on consumers
Chris Murray, Consumers Union (moderator)
Julie Cohen, Georgetown Univ. Law School
(paper on DRM & privacy)
Joan Feigenbaum, Computer Science, Yale
University
Raymond Ku, Seton Hall Law School (paper
on private copying)
Anita Ramasastry, Univ. of Washington
Law School (paper on consumer protection issues)
Tomas Sander, Hewlett Packard
Chris Murray (moderator): My thunder was stolen because
I too hate the word consumer and wish I could get my organization to rebrand
itself and eliminate that from its name; it's a bit of an uphill battle.
I think its right that consumer sort of connotes passivity: feed us, water
us, entertain us and as Larry pointed out what's exciting about the digital
future is that that's no longer our role. We are all potential creators,
potential innovators, and so I think what we are going to look at today
is some of the ways in which having a mental shift in starting with consumers
in our DRM designs would maybe get us to rethink a few things. We are
going to talk about effects of DRM design on fair use and privacy and
perhaps if I can editorialize just a second, I would like to challenge
the notion that someone has the proxy of consumers to assume that what
they really want is Hollywood content at all cost even it that comes at
the cost of general purpose computing and the open architecture of that.
So with that, I think we are going to start with Joan Feigenbaum, who
is a professor of computer science at Yale. Next, we will have Anita Ramasastry
who is the associate director of the Scheidler (sp??) Center for Law,
Commerce and Technology and a professor of law at the University of Washington
followed by Julie Cohen who is a professor of law at Georgetown University
and also on the advisory board of EPIC (Electronic Privacy Information
Center) and Raymond Ku who is a professor of law at Seton Hall and is
currently visiting at Cornell. Finally, we will have Tomas Sander who
is a research scientist at Hewlett Packard. Joan, please kick us off.
Joan Feigenbaum: Okay, so I thought I was going to be able to make some
pretty provocative remarks but I think that in one form or another just
about everything I was going to say has been said. So let me put a slightly
different twist on it. Until about five or six years ago when I started
working on an NRC panel that Pam Samuelson was also on and many distinguished
people, including many distinguished lawyers, this was the Digital Dilemma
Report for those of you who have had read of it, I had never even thought
about copyright law. I never had even an inkling of how complex, of what
a seething cauldron of controversy it was. I always thought the whole
thing was pretty simple. SO over the past few years, since I started that
project, I've been looking a lot at copyright law and my perspective is
not that of a lawyer, its that of a computer scientist, a consumer to
some extent: I have to confess to not being a big consumer of popular
entertainment content but I am certainly a consumer of some of it, a user
of computers, a consumer and generator of intellectual property and more
recently I have been the teacher of an electronic commerce course for
non-majors, for Yale undergraduates and we cover online content distribution
as a potential form of ecommerce. It's not clear there's that much success
yet in that business here but anyway so I just want to make are four remarks
on copyright law from these points of view. One of the reasons I was incredibly
confused when I first heard about the DMCA and anti-circumvention legislation
and exceptions to anti-circumvention legislation, I was thinking geez
is that two negatives or three negatives or what are they talking about.
I sort of figured that if you are a distributor and you are building a
mass market content distribution system then as we say in computer science
part of the specification of that system would have to be that it would
enforce copyright law or that or at least that it would obey copyright
law, that you wouldn't have some kind of mass market distributor flouting
copyright law openly in some kind of a big rollout of a big business system.
Naively, since I had never looked at copyright law, I figured that users,
consumers, the public, as Hal Abelson put it very well, had rights under
copyright law. There were things that owners of copyright were allowed
to do, and were supposed to do and there were things that the public was
allowed to do, and was supposed to do. And then I actually read the copyright
law and realized that it doesn't really say that. That's what the statute
of Anne might have said, that's what the US Constitution might have implied
that it wanted the US copyright law to say, but it seems what it actually
says is that owners are given some rights, some exclusive rights to make
copies, to distribute blah blah blah and users are given exceptions to
those rights. The general public is given these loopholes to the user's
rights. So you know this is the fair use as a defense, that's something
that I found out on my service to that NRC panel. So as a computer scientist,
I think this looks very strange and I actually have an hour long talk
that I give about logical incompleteness in copyright law but I think
just from a systems point of view, not a theoretical point of view, I
find it very odd that you would even think about trying to specify a mass
market system in this way. If you want to write down specifications, you
should write down affirmative, direct specifications. You don't take some
large set of your user population and only actually address the specification
from that user population's point of view in an indirect carve-out exception
way. That's just not the way to do systems specifications. I think from
a systems point of view, from a computer science point of view, we should
really have copyright law that gives affirmative, direct rights to the
public. I know I'm not the first person to say that but I just think there
is a computer scientific reason to think that. So here's another computer
science and also, consumer point of view: technical protection systems
(that's what I mean by TPS). So, there's been a tremendous amount of effort
put forth recently by very clever people about defending the rights to
reverse engineer things, to rights to circumvent technical protection
systems in particular to circumvent to make technical fair use and I agree
with all these arguments but I really don't' think we should put too much
faith in those arguments as the only way to protect the publics' rights.
I think these arguments are correct, but they are insufficient. I think
they are insufficient as system engineering, that was my spec slide, I
think they are insufficient as a philosophical position. I think that
if the public actually has rights in copyright law, keep it to the public
rather than fair use, then those rights, if they are part of the copyright
bargain they have to be there exclusively, you shouldn't have to hack
around the Technical Protection System in order to exercise your rights.
And of course, there is always the question of what if someone built a
Technical Protection System that couldn't be hacked around, we are not
close to that yet but it might happen someday. Okay, there is also systems
engineering as opposed to specification. In a recent paper by Mulligan
and Burnstein, I know this is not the only content in their paper, but
they have the following sentence which is very typical of a lot of what
I've heard from a lot of fair use advocates: Fair use analysis therefore
requires a fact intensive case-by-case approach. This is characteristic
of whole set of arguments that bogged down this whole DRM vs. the public's
rights debate by implying at least that you really need to be able to
handle everything before you can handle anything. I just really don't
agree with that, I don't think that it should be so hard to say that a
vast majority of cases, or at least a large set of cases, of what the
publics right's are can be recognized and implemented and enforced while
also recognizing and implementing and enforcing some owner's rights. I
really do think that compromise is possible and I think this is the essence
of mass market system engineering is compromise, engineering for the typical
case. When I served on this panel with all these distinguished lawyers,
some of whom were drastic fair use advocates, some of whom were drastic
copyright maximalists, one thing that everyone agreed is that in the old
fashioned world of copyright law, the vast majority of fair use cases
actually are very straightforward, or at least they were, there's been
all this expansion of owner's rights lately but for a while there it was
the case that the vast majority of fair use were very straightforward.
I don't think that we should bog down in trying to solve all of the philosophical
and legal and technical complexities before we field something that recognizes
user's rights, I really don't. I understand why it's problematic but I
think the Creative Common's view that you can take some middle ground
is absolutely right. I believe that there are rights expressions languages
that will give you a lot of what you need and I think they can be implemented
and used. Ok, so here's from my e-commerce class, another quote from a
paper by my former AT&T colleagues, Lacy Meiyer and Sneider, "the
best technical protection system is a great business model". So I
think unfortunately, this is where the whole subject has been moving forward
the slowest, most slowly, from my point of view as a computer scientist,
the computers and networks what they really facilitate is massive amounts
of copying and redistribution. Computers and networks are really good
at copying and distribution and you really want, if you believe in technology
and love technology, you really want to use technology to do what it does
naturally. And I really think it would be great to come up with an internet
content-distribution business that could benefit from uncontrolled copying
and redistribution. Now, Hal Varian earlier today, talked about product
placement in advertisement, if you think about it this is the old world
of broadcast television, there was no attempt to limit how many people
watched anything, there was a temporary attempt to limit people's recording
it and watching it later but that ultimately died down and I hate to think
that's the only kind mass market content distribution business that could
benefit from uncontrolled copying and redistribution but that's one of
them. Before we give up on using computers to actually do copying and
redistribution, it would behoove us to do a little bit more thinking about
whether one could actually build content distribution businesses that
use technology to do what it does naturally.
Anita Ramasastry:
It's a pleasure to be here this afternoon. I am going to speak about consumers
and try to tell you what I think they are, and even though we have this
horrible term, I think we are kind of stuck with it. I am not an intellectual
property expert, I am a lawyer and when Professor Cohen and Professor
Ku were off writing brilliant things about the right to read anonymously
and how their copyright in sort of the world of Napster is dead, I was
confronting digital rights management because I teach courses on payment
mechanisms and how consumers pay for all that content and was working
in dark basements with companies like Q-Pass and figuring out for every
ten cents the consumer spends what protections have to be in place. But
to me, the consumer is someone that I have dealt with every day, because
consumers spend money and I was a former regulator and had to figure out
how to protect them and protection in the world of finance is pretty straightforward.
You didn't have to theorize, you had to protect consumer's money if you
were holding it and if you were going to do something with it there were
risks you had to disclose. In this new world dealing with the intersection
between contract, copyright and digital rights management, I am not sure
we all know who the consumer is and there is a lot of exploitation about
how we have to go out and really educate that consumer. But I also want
to step back and say that I think before we really do that we have to
understand that there is a massive disconnect between the discussions
we are having here and the consumer and the consumers expectations with
respect to what we call fair use and I think is envisioned differently.
So my few minutes, my comments is about who is the consumer? Is it the
geektivist, the buccaneer or what I would actually argue the Luddite,
in this whole debate? So Jack Valenti may think we are calling industry
Luddites, but I actually advocate consumers being the Luddites in this
story. So content owners or rights holders think of consumers really as
just and digital rights management in the following way: the level of
use permitted is a matter of license and contract; freedom of contract
is a predominant paradigm; and they see the acquisition of content as
a purely economic transaction between user and content provider (or an
agent) and fair use is not the relevant paradigm, its "fared use"
as professors like Tom Bell have mentioned, you meter and pay for what
you read, see, and access. The consumer, on the other hand, has been portrayed
in many ways. One of the biggest metaphors that we talked about was the
Britney Spears downloader 400,000 songs later, the pirater, the scofflaw,
the marketplace, and that image resonates in our public consciousness.
Another that's been rising to the fore with many of the people in this
room who have become activists, coming and storming Congress, is the Geektivist.
That's the technologist, that's the consumer who's savvy who champions
the public interest. But it's not the everyday consumer. And then there's
what industry sees, which is the buyer or licensee in search of cheaper
and more goods in Hollywood or somewhere else. But I think we can think
of a consumer in a new way and I'm writing about all this because I'm
not an economist, I'm this boring commercial law teacher but before that
was a legal historian and spent all my time thinking about the social
construction markets. So we've spent a lot of time talking about how we
need to embed values in DRM (expand) technology; well, we also need to
remember that markets themselves are embedded in social constructs. Markets
are social, they're not purely economic, and that's what the consumer
thinks about every day, not about the economics, sometimes, but more about
the social construct. They're concerned about fair use, although they
may not know it's fair use, and they're not able to participate in debates
over standard setting, so the consumer's not part of the debate in court,
in congress right now, or even just on the streets. Over time, the public
forum is being lost as a place of exchanging information, and we've had
lots of images today about the notion of, the more time we're spending
channel-surfing at home as the couch-potato consumer, we're minimizing
the social interaction that information flow and exchange is giving us,
so I would argue strongly that DRM (expand) is going to take that away
and constrict our social interaction even more. So I want to view consumers
as the digital Luddite. Luddites, for those of you who remember them from
history, in 19th century Britain were the ones that broke power looms
when technology was threatening their way of life. And today's Luddites
continue to raise moral and ethical arguments against the excesses of
modern technology to the extent that our inventions have evolved to control
us, rather than to serve us, to the extent that such leviathans can threaten
our central humanity. So what I'm saying is that the consumer is someone
who, although they can't always articulate it, when they can't do something
the way they're used to doing it, they're basically saying I don't want
to be controlled by the technology, I want to be able to use it and to
create. So industry and consumers are speaking across purposes. The content
holder or the rights owner use licensing and economic terms, and as Julie
Cohen mentioned in her very insightful work, that is part and parcel of
the rise of the new orthodoxy, Lochner in Cyberspace. But for the consumer,
fair use is simply just a way of life. If you remember E P Thompson (sp??)
from the 1960's, he talked about the weavers, the Luddites, breaking the
machinery, but it was less about technology per se, but about the unrestrained
check of industrial capitalism that workers were protesting. The idea
that the village, the marketplace, and their way of life was being changed
by the imposition of technology, and that's what the consumer is feeling
now, and if we empower them they can become the digital Luddites in this
revolution. Culture is created through consumption. Now most of us think
of consumers abstractly as just these passive people who buy, or as vulgar
individuals who buy tawdry goods in the bazaar or the marketplace, but
we need to remember that we are the consumers and that consumers create
culture. As we consume, and maybe we consume non-rivalrous goods, we basically
negotiate values, identities, and we negotiate with the use of commodities.
And again, restriction of that is not about economic gain or loss, but
about restriction of our culture itself. So there are two possible paradigms
in this tale. One is that rationalist economic thought prevails, and consumers
become passive parts of a global marketplace with little government regulation.
And if this occurs, consumers, if educated as a collective group, may
rise in rebellion. They can't break the looms, but many can circumvent,
and the geektivist is the one that leads them in the charge. The alternative
is that social issues reemerge as a dominant concern, and economic objectives
become only one means of ordering society. So access through information
becomes a paramount value, and thus rights of creators and owners can
be limited by laws as needed. So what do consumers stand to lose in the
broader context? I'm not going to read this slide. This is the stuff that's
typically argued about with respect to consumers, that there'll be less
innovation, less development, anonymity will be compromised, fair use
will be frozen in time, libraries won't know how to deal with material
anymore that they can't access in the future archive when it becomes part
of the public domain. But what we need to remember is that our consumer,
when we use the word fair use, is experiencing the market not as an economic
phenomenon but as a social one, that the market is not abstract but embedded
in social life, and that historically we've had a notion of personal use
rights, so by denying the consumer historical personal use rights, and
then charging them fees to recoup them, we're basically taking away what
they perceive of as a socially constructed reality. Courts have also recognized
that fair use is part of a socially constructed marketplace, and courts
have traditionally used customary practice. Where does custom come from?
It comes from the marketplace and social interaction as a way of mediating
between rights and duties. And markets are constructed, they're not self-evident,
that's what I would argue. And we can only engage in specific exchanges
through trusted intermediaries if we have trust, and trust is created
through expectations. So what is the social context? The consumer thinks
of it as whistling a tune, cutting out a cartoon, photocopying a newspaper
article. They don't think of it as fair use, they think of it as daily
interaction, and that's where the disconnect is: what the consumer is
expecting and what the content provider is saying what's good for them
are very, very different constructs. But we also need to remember that
markets are what brought us cultural information; that marketplaces are
what brought high culture to the masses, and now the marketplace is constraining
the masses from what it used to bring them. So consumer rights have been
articulated in these ways of rights to copy, time-shift, space-shift,
et cetera, but I would argue that they're understood in a much more social
and basic way. It used to be, and I'm going to sift through, I've got
too many slides here, I'm a boring commercial law professor, it's like
the tax code, but that fair use to the consumer when we had contract law,
because freedom of contract is what we used to have before DRM, was akin
to reasonable expectations, so that at least for the consumer, we could
construe what we wanted when we contracted as what we expected in the
social marketplace, and even with the contract of adhesion, we had contractual
defenses left to save us from problems with our expectations when they
were dashed and we bought something. But contract is no longer the sole
paradigm. So what do we have left? DRM has taken us out of contract; contract
took us out of the social marketplace. And so now I'd argue, although
Larry Lessig has told us that we shouldn't go to congress, that, in some
respects, they have a duty to protect us. If we don't know what we're
buying, and if the thing itself is no longer something that is bargained
for through terms that can be challenged, then disclosure, at a minimum,
of what the thing is, through labeling and product labeling, is at least
a start to begin to provide the consumer with an understanding of what
it is they're buying. But I'd argue further and I think Julie Cohen is
going to discuss it, that beyond just disclosure and labeling as a way
of trying to build an understanding of what the consumer is interacting
with, that we also have to think about issues of digital consumer rights,
and there are organizations championing that. Those aren't technical standards,
they're flexible standards, and where are they built in? You can mandate
flexible standards that replicate fair use, and if government does that,
then you leave it to the technologists to figure out how it is that we're
going to actually make the social marketplace one that's just as important
as the economic one. Thanks.
Julie Cohen:
So I'm going to talk not about fair use at all, but DRM and privacy. And
I want to hit on three questions: first, how do we think about consumer's
rights to privacy in the context of DRM; second, what role does the law
have to play at the back end, establishing remedies for consumers; but
third, what role might the law have to play at the front end in facilitating
the rise of privacy-friendly DRM if such a creature could be developed.
So how do we think about consumer's rights to privacy in the context of
DRM? There's an obvious way and a less-obvious way; first, the obvious
way, I think, it's clear that DRM technologies have the potential to enable
data collection about intellectual preferences on a massive scale. Now,
in the US, regulation of information privacy is a very controversial topic
and there's a wide range of opinion about whether consumers should have,
or users or the public, should have information privacy rights; I tend
to be a privacy hawk, but you don't have to be one, I think, to agree
that profiling based on intellectual preferences is uniquely troubling.
Profiling based on intellectual preferences leads to both troubling consequences
at the level of the private marketplace, manipulation of content preferences,
and possible dumbing down of content in the mass culture context, and
in both the private marketplace and as this information becomes collected
and warehoused in databases and has the potential to be accessed and used
by government, it creates a massive potential for the chilling of unusual
intellectual preferences and for the chilling of individual innovation
and self-expression, and I think those are consequences that we need to
be concerned about. Again, though, I think at this point they're all quite
obvious. The less obvious consequences for privacy that DRM technologies
have to do with more than just the collection of personal information
and I would like to suggest to you, and this is flushed out in more detail
in the paper, that there's a spatial element to intellectual privacy as
well and it's deeply engrained in our legal tradition, largely in constitutional
privacy cases, but that these constitutional cases ultimately reflect
underlying fundamental social values that ground intellectual privacy
in part in the freedom to use intellectual goods without constraint of
with a relatively low degree of constraint within private spaces. So we
see, for example the Supreme Court in the case called Stanley vs. Georgia
opining that the government has no business telling a person what he may
read in the privacy of his own home. I think it is not terribly problematic
to extend that as a philosophical matter to private information providers.
Do private information providers have a business telling a man or woman
what he or she may read in the privacy of his or her own home? I think
not. We see the 4th amendment guaranteeing a right to be secure against
unlawful searches of one's property, papers, and effects. So this constellation
of privacy notions that are grounded in both spatial considerations and
in intellectual considerations. One's papers and effects constitute part
of the private space in which one has and expectation and an entitlement
to privacy. It's my contention that two rigid constraints on the functionality
of intellectual goods can invade privacy even if no information is collected
about the privacy of users, although, of course, if information is collected
there is a privacy invasion as well. If intellectual privacy is in part
a question of breathing space or degrees of freedom to use intellectual
goods within private spaces in the privacy of one's own home, then working
too drastic a change in that bedrock, philosophical...not a philosophical
tradition, but in that bedrock presumption that I think most ordinary
people have, just as a matter of course without even thinking about it,
is a terribly troubling development and one that we need to worry about
as a matter of privacy as well as a matter of liberty. And from that I
think follows a couple of conclusions, and these go first to the question
what role does the law have to play in establishing remedies for users
at the backend when DRM systems work to greater privacy invasion, either
through collection of information or through too rigid a constriction
of breathing space to use intellectual goods. First of all, it's commonly
mentioned that the law has a role to play in establishing consumer protection
principles such as the fair information practices that have to do, among
other things, with the notice that has to be provided to consumers and
the degree of transparency to which consumers are entitled. Within the
U.S., the version of the of the fair information practices that tends
to be followed is fairly anemic and tends to rely largely on notice and
consent that if you assume the market for privacy works well might be
okay, but in a market in which consumer's can't participate meaningfully
in the standard setting process and in a market with not a lot of incentive
to spend enormous amounts of money at the front of designing IT systems
for privacy. I think it's a real question whether simple notice and consent
principles that characterize much of U.S. consumer protection law are
going to get us the privacy protection that we need and that will be effective.
I think the fair information practices, even the more robust international
version of those practices is vulnerable to some of the same criticisms.
I think those practices are important, but they're not enough. Okay, a
second role for the law. What about substantive obligations imposed through
the common law of tort, what about the invasion of privacy torts. There
are common law privacy torts, but by in large they need to enter the digital
age and I think it's important for them to do that, I think it is important
to recognize, for example, that informational profiles of consumers can
constitute likenesses and their use for profit without the individual's
permission is inappropriate, particularly so again when intellectual profiling
is at issue. I also think it's important to recognize that too rigid constraints
on the ability to use intellectual goods within private spaces might amount,
if the constraints are rigid enough, to species of intrusion upon seclusion.
But I don't think that goes far enough because the common law privacy
torts can be waived, and I think in order to develop a substantive theory
of privacy to which consumers are due in the digital age, we need a theory
about when privacy rates trump conflicting contract provisions or conflicting
"contract" provisions, right, contracts embedded in DRM systems.
It seems to me that a pervasive private regime that impinges on intellectual
freedom in these ways is a matter of public concern. There are lots of
public policies that do trump rights to contract. Some of them are listed
in the paper, think for example of whether patients can be required to
contract out of medical malpractice liability, think about whether you
can contract into a state of slavery or contract for sex, you can do that
in some other countries of course, but the point is that many important
public policies don't recognize this rigid public private divide and I
think that it's worth considering very seriously whether intellectual
privacy should be one of those important public policies and I would argue
that given the importance of intellectual freedom to our culture, it should
be. And you can add to that the purely instrumental argument that private
information collection facilitates government control total information
awareness subpoena of information by Mr. Poindexter and his buddies and
that's worth worrying about. In my remaining minute, the third questions,
well is that all there is? Is the role of the law limited to establishing
substantive obligations by policing at the back end, by affording substantive
remedies to consumers after their rights have been violated? I think that
that's actually a second best strategy, and the better strategy would
be to make sure that DRM systems are designed to protect user privacy
in the first place, both by applying standard principles within the information
privacy community about minimizing, separating out personal information
and minimizing the collection of personal information, but also by designing
DRM systems to implement flexible, imperfect control, and here is where
Hal Abelson's point about the evils of precision I think is vitally important.
What is so important about the need to have precise control of every copy
that a consumer might make and why instead could we not recognize a DRM
system that internalizes some imprecision, which in turn would enable
greater respect for degrees of freedom to use intellectual goods within
the privacy of one's own home, within private spaces without having to
account for every such use. I think that law has a role to play here as
well. I agree with all the people who have said quite forcefully that
standards processes are better managed and conducted by private actors
and my intent is not to suggest the opposite. I would like thought to
take issue with a point made this morning that compared the concept of
a digital consumer's bill of rights to a government tech mandate. The
notion of a consumer's bill of rights is very different from the notion
of a tech mandate. Government shouldn't be in the business of telling
anyone what technical standard they should use for systems to be deployed
in the private marketplace, but government can be, and I would argue should
be, perhaps I'm a little more optimistic that Larry Lessig here, but should
be in the business of specifying rates. That's what the law does. And
a rate to reasonable protection for one's informational privacy, to a
reasonable degree of freedom from constraint to use intellectual goods
in the privacy of one's own home, to meaningful participation in DRM standard
setting processes for consumer organizations. These are things that don't
amount to tech mandates and that need not ultimately cramp the ability
of market players to design good tech standards but good privacy regarding
and good consumer regarding standards and I think that at the end of the
day, that is where our debate should be heading. And now I am out of time.
Thank you.
Raymond Ku:
I didn't get the memo that floppy disks were dead. I'm here to talk about
consumer copying and fair use and while I agree that perhaps public copying
is a better definition or a better way to phrase this. I wanted to use
consumer and also public to distinguish that from commercial copying.
I will not stand up here and justify someone sharing music or copying
music and charging a price for that in competition with the copyright
holder. We don't need copyright to address those problems. The Supreme
Court stated many years ago: you don't need a property right to make a
rule about unfair business competition. In part what my talk is going
to address is the question that we've been talking about, the rhetoric
that has come up today, that consumer copying is theft. So that the teenager,
we must tell them not to steal when they download Britney Spears, that
we have to respond to this with the force of law. Now I'd like also to
respond in part to what Alex Alben raised earlier to day that this is
a process, this is a necessary process to create markets for creative
works. Well, I think Hal Abelson asked the right question, which is: are
we creating markets or are we preserving existing markets? Are we talking
about making markets function, or are we talking about preserving existing
market structures in the face of market changes, market changes brought
about by radical changes in new technology. And I will make fair use of
Mr. Abelson's other comment today which is that in general, in this area,
I think that there are some good rules that he raises which is government,
don't regulate, don't mandate, and don't choose winners. But when we say
these things we must recognize that that copyright and copyright law,
be it copyright law in general or the digital millennium copyright act,
is government action and in certain circumstances can be seen as the government
choosing who will win in this debate and in this fight over technology
and how products should be delivered to the consumer. When I get the slide
up we'll be able to do this quicker, but the question of is consumer copying
fair use is not a new question. It goes all the way back to, well goes
back quit some time, and reached the Supreme Court even in the 1970s in
which Williams and Wilkins Publishers sued the United States, and particularly
the NIH, for widespread practice of copying medical and scientific journals.
I'm just going to continue without my PowerPoint, so please forgive me.
Technology: the enabler of creation and communication. Perhaps my problem
was not bringing my own laptop here. As I said, consumer copying and fair
use, it's not a new question, it's an old one. And in fact when the Supreme
Court first looked at this issue, there was a wonderful exchange between
Chief Justice Berger and Alan Latman, a very famous and influential copyright
professor, when the Chief Justice asked Professor Latman, well does this
mean when I go and take a Law Review article and copy it in my chambers
and then distribute it to my fellow Justices that I am infringing copyright
and therefore breaking the law? And professor Latman came up with a very
clever response and one that we still here to day, which is the answer
is yes, but we won't sue. And the Chief Justice, without dropping a beat
apparently said, you mean you won't sue the Chief Justice or you won't
sue consumers in general? As we've seen historically, the argument was
that we wouldn't sue consumers in general, why do that, why sue your customers.
But as we see, perhaps that model's changing and we're seeing a shift
in that philosophy. Well, why is this important when we're talking about
digital rights management? Obviously, discussing fair use clarifies the
appropriate scope of copyright and the relationship between DRM and copyright.
It also challenges the claim, as I will suggest today, that copyright
owners are entitled to restrict consumer copying through digital rights
management. And it highlights ultimately what is lost by the public if
such restrictions are in fact to be enforced by law. Now the primary case,
because unfortunately with Williams vs. Wilkins the Supreme Court evenly
divided on the question and we had to wait another decade before the court
was actually able to render a majority opinion on the subject. The primary
case is Sony vs. Universal City Studios. Most of you are aware that it
involved the VCR, at the time the beta max, and the question was, was
the time shifting, watching television shows at another time made possible
by the video tape recorder, fair use? And the Supreme Court ultimately
concluded that it was. In the process of doing so, I think it taught us
several important lessons about interpreting copyright. One is that it
began with an important proposition that said when new technologies render
the actual or the specific application of copyright's terms ambiguous,
we should be careful in extending copyright under the circumstances. In
that the decision, the Supreme Court came up ultimately with the test
that it's most famous for which is that the providers of such copying
equipment are only subject to copyright infringement if it's not capable
of substantial non-infringing use. In the process of doing so it rejected
a couple of important claims by both the defense and the copyright holders.
It said that findings of fair use are not undermined because consumers
derive a financial benefit from the copy. Earlier we heard the idea that
this is the equivalent of breaking into Tiffany's and stealing a necklace
and that is the kind of theft that we're trying to prevent. The Supreme
Court said, no, it's very different. Copyright is justified by a public
goods problem associated with creative works. The stealing of a necklace
entails different problems. When we steal a copyrighted work, the owner
of the copyright still has their own copy and can still sell their own
copy, arguably in competition with the stolen or free copy. Fair use is
also not limited to transformative or productive uses, right, but include
ordinary uses. One argument was from the part of Justice Blackman that
well the scholar, if we restrict the scholar's use of intellectual property,
society as a whole is going to lose out. The scientist won't create the
new invention, the doctor won't find the new vaccine. But the couch potato,
how does the couch potato lose if we require them to pay some the copyright
owner some fee. Unfortunately, the Supreme Court didn't explain why the
consumer loses under those circumstances, it just said that well we don't
need to say that you have to be transformative in order to get some fair
use protection. Finally, the court focused on the issue of well, what's
the damage to the copyright holder. It limited its consideration to actual
or original market for the copyrighted work. In the case of the VCR, the
market for broadcast programming, it rejected the idea that what we should
be looking at is also the new market created for videotapes. That we can
license those video tapes and that production and that was a serious loss
to the copyright holder. Well, how did this happen? I'll go through rather
quickly, this happened, or how did we get to where we are today in which
Sony isn't telling us that at least file sharing through Napster isn't
at least in part fair use. It's in part attributed to the interpretation
of Sony that has arisen since the decision. Fair use is market failure,
was proposed by Wendy Gordon before the Supreme Court rendered its opinion
and she argued that looking at fair use, we have to look at it as an example
of market failure, justified only in instances of market failure. Now
arguably, her examples of market failure included not only transaction
costs but the presence of externalities, the difficulty for certain people
to embody or internalize the value of certain uses of work etc. and as
well as anti-dissemination motives. The key to fair use is market failure
however, is the idea that the potential for market cures eliminates and
undermines the argument for fair use. Private copying under these circumstances
or consumer copying, is micro-infringement, we just couldn't get it before.
You have probably heard this before, well DRM is supposed to end that.
Well, I would like to suggest an alternative model, or alternative economic
approach towards this problem and that's suggested by Joseph Schumbader's
description of the process of creative destruction and I'd like to argue
that that is part of the process of fair use. What is creative destruction?
It's a process that incessantly revolutionizes the economic structure.
It strikes not at the margins of the profits and outputs of existing firms,
but at their foundations. In other words, competition in the truest sense
in a capitalist economy according to Schumbader was the creation of new
business models, either through organization, thought or technology that
rendered prior business models obsolete. New technologies creatively destroy
copyright what I will describe under two circumstances. When the copy
is not made by the consumer and the creative endeavor does not depend
upon funding derived from the sale of copies. Why, as I suggested, there
is a public goods problem with information. Copyright is considered necessary
because creative works share certain characteristics of public goods.
I'm assuming you had that primer yesterday. Free riding by subsequent
copiers will lead to the underproduction of creative works. What I'd like
to emphasize is the idea that this was always assumed to be necessary
to serve two functions, that both the function of creating incentives
for individuals to create works of authorship in the first place and for
individuals to distribute works. As John Perry Barlow said in much more
eloquent terms than I can, that copyright used to protect and did protect
the makers of bottles so they could distribute the wine of creation to
the public. His argument is that the Internet came along and made the
distributors of bottles obsolete. We have created a mega-bottle in the
Internet and those other prior forms of distribution, those other models
are no longer necessary. Well, that's not always true, we do have to be
careful because to some degrees in many ways, certain forms of creation
are funded by the sales of those bottles. And we have to be careful when
we are looking at new technologies to see whether or not they share the
same characteristics as the printing press and those same limitations
and whether or not we need to protect both the interest and distribution
and creation. So for example, I would suggest with the VCR as our model
that consumer copying is not free riding. They are funding distribution,
when consumers purchase the video tapes, purchase their VCR's, purchase
their cable subscriptions and TV sets, they make it possible to distribute
programming as video tapes. Consumers build and maintain the distribution
network under these circumstances. Under economic terms this is not free
riding on the investment of other distributors. Copying and creation is
a different question. Here, Sony is an interesting example of a circumstance
in which some creative endeavors do not depend upon the sale of copies
as we have talked about, television is funded through alternative avenues.
While you might make more money by selling copies, you don't necessarily
need to sell copies in order to make television programming. Advertising,
selling motion picture tickets, subscription services and public funding
all go into the creation of television. Now that might occur in other
areas. As I briefly wrap up, Sony recognizes this process of creative
destruction; it is consistent with the goal of promoting broad public
availability of works. Let me skip to my last slide here and the concern
is well, when we look at that, we can see that there are other industries
in which that might occur, including publishing of journals, including
perhaps music in which I have suggested that artists themselves are most
often funded and their incentives for creating music are through ticket
sales rather than CD sales. This is not the doom and gloom for creation;
it might be doom and gloom for the content industry. Efforts to restrict
copying have to be recognized for what they are, they have to be recognized
in some instances as the creation of new rights. Now whether or not we
thinks those rights are justified is a different question but I would
suggest that it is not necessarily justified by copyright. And the story
for another day is when we extend those rights, that consistent with Congress'
Article I Section 8 power. And I hope Larry shares my optimism that someday
the Supreme Court suggests that maybe it's not.
Tomas Sander:
All right. Okay, so I want to start out on a positive note. I think the
reason we are here is a very joyful one at least that I think it is because
all of the advances in digital distribution. I think digital distribution
has already and will even more so will create a media consumption paradise
for consumers like we haven't had it before. And that is something I think...at
least I am very happy about this. DRM is like a little piece of technology
that is wrapped around this but the underlying thing we talk about is
certainly this and the maximizing the value of this. The reason that this
is even going to get much better than it is today is, certainly all the
usual suspects of dramatic advances in available bandwidth to consumers,
cheap storage, advances in wireless technology, and general computational
power that you can have anytime, anywhere have access to almost any content
you want, technically, and this is I think great. But now we have a lot
of people here who worry and worry was a little bit the tone of many of
the presentations and...now I worry. Yes, and what people worry about
is that there will be some kind of Draconian DRM system that is going
to expel us from that paradise that we're in or that it seems we're getting
ourselves into. And this Draconian DRM is not only existing but somehow
it is forced upon consumers and all of us and that this is going to bring
an end to this and end essentially the civilized world as we know it as
it refers to intellectual consumption, that is a term we have. I actually
think that the Draconian DRM is a ghost kind of and the reason it's a
ghost is that nobody's built it yet, but a lot of people here are assigning
properties to it. For example, it can restrict and limit consumers' actions
and they can't do anymore fair uses anymore, even if they wanted to, make
them pay for everything, create consumer profiles, and all of this shoved
down their throat. So I think it's a ghost because it doesn't really exist
and it has this kind of mystical qualities and I love Julie's additional
mystical quality from her presentation which was spatial privacy. I read
her paper, it's a great paper, I recommend it, but where it is essentially
that you're sitting there and your computer is watching you because it's
restricting you and what you're doing. I though this is really the DRM
ghost and it's now in the computer and it's watching even if that information
is transformed to no one else. So I was wondering, can it help the lawyers?
Can we make this real? Can we build such a Draconian DRM system? Nobody
in the tech or content industry wants it, but it seems that in the legal
community it is of high interest. So I was asking myself how we can do
this and I came up actually only with one design principle on how we can
do this and I think it is actually possible to built a secure DRM system
and the way to do it is to put in all the anti-user devices that eventually
render content a piece of DRM technology and to make this device secure
and tamper resistance so that only content that is accompanied by appropriate
license will actually be displayed. This is in my view an almost 100 percent
secure system because, for example, the antilock hold disappears so if
you grab content from somewhere and try to feed it back into the system,
these devices won't display it anymore because it doesn't come with a
license and this license is easy to do, cryptographically they can forge
them. And also the stuff from P2P networks would run anymore because it
wouldn't have a license. So this type of technology would put a complete
end to this and this would be like the Draconian DRM system. I my view
it's also the only way to build a complete Draconian DRM system but I'd
be happy to take suggestions from other people. So such a system we will
have, but I agree that we'll never be there in practice for a number of
reasons, not just infrastructure reasons, I mean just to built this would
be so extremely expensive, but I don't want to go on to this, I want to
stay more on the fundamental principles. And one of the key reasons why
I think that Draconian DRM in that sense cannot succeed is because there
is one key application requirement that has actually always played a role
in institutions like SDMI and so on. And that is that the key requirement
is that content handling devices always have to handle protected content,
DRM protected content, and unprotected content simultaneously because
there is so much unprotected content out there. For example, the content
we create ourselves, lots of music, lots of other files, also wedding
videos. So this needs to be enabled by devices and this is not only you
asking about this is also, for example, the whole consumer electronics
industry asking for that and they won't give up on these sort of things.
This key requirement implies that consumers will always have a choice
between this Draconian system and the classical systems which won't go
away until we have ubiquitously employed DRM and, as was very nicely argued
in this Darknet paper, certainly also the pirated content from P to P
networks and the paper argued that there is a good chance that P to P
networks, it will be impossible to shut them down completely. And so consumers
will always have this choice between this Draconian network and these
other networks and certainly the conclusion is simply that a system without
consumer acceptance can simply not win and many people in the industry
said that years ago. So such a Draconian system which has been envision
here, or has been asked for, I grantee will never ever be in the marketplace.
This is something to be I think...I find it very comforting that this
is the case even, it won't be in the marketplace, even if the government
demands it, even if there is a government tech mandate that says the system
is supposed to be built because then, okay, you get for us to build watermark
detecting devices, but they won't solve the underlying problem, they will
make the devices more expensive and HP and IBM and other people scream.
They won't solve the problem and it essentially won't change anything.
I actually think that also the trusted platform technologies cannot solve
this fundamental problem and do not have that capability. So there isn't
really anything that will eventually give us a Draconian DRM system that
consumers cannot resist if they don't like it. So that's my point on that
and I want to quickly talk about privacy, namely that there is certainly
a myth about DRM systems that DRM systems necessarily have to be privacy
invasive and I think that the truth is that you don't really need personally
identifiable information from users to make a DRM system run. So if you
have pseudonyms which could, for example, be device identifier, software
identifier, keys, these pseudonyms are sufficient technically I think
built a DRM system and to run it reasonably for risk management purposes
where you want to revoke devices, or in general, to ensure system functionality
for the users. So it isn't really that bad that every DRM system needs
to collect lots of information to technically work and there's certainly
complications, for example, that the only payment mechanism we have on
the internet is non-anonymous, so that means that somebody who buys something
from the internet, let's sat from Amazon.com, can be linked by the DRM
technology provider to the pseudonym and what is done by it, but this
is a different that we cannot avoid and has nothing to do with DRM, it's
also when you buy a physical book from Amazon, someone can know what's
going on. And the second thing is that there are actually things like
anywhere anytime access where you want to store, for example, your rights
or your content centrally, where you even want to give your information
or something about you because you get additional value out of it. And
typically these applications that drive consumer's privacy has never been
a killer application. All the start-ups that we saw who worked on it,
they failed. But, for example, this anytime anywhere access could be a
killer application that consumers really like and that's what's going
to rule the way how we're going to go. So still I think overall privacy
friendly DRM systems are possible and what you need is, okay there is
certainly information collection, there's something you get from the web
retailer or somewhere else. What you need to make sure is that these entities
and information do not get linked together and that you have good backhand
handling and protection of consumer information and there certainly laws
would help. We do have them in Europe and I think they're pretty good
and I think trusted platform technologies, TCPA and Palladium and so on,
can help to get more assurance into these things. And this approach is
probably the one that I bet is actually going to happen so I would invest
in any company that has this business model, fair use, and anonymity,
and so on, because this is what we're going to see and because it's consistent
with privacy laws which we see like the business driver in this whole
privacy area and I think actually gives consumers strong privacy guarantees.
Thank you.
Chris Murray:
Well, I'd like to open it up for questions. I guess we'll start up here.
Questioner 1:
I'm not a vender, I'm just a consumer, and I used a wireless network to
download an mp3 file just now from a legal vendor. I used to work for
them. They're called emusic, they're owned now by universal. I downloaded
Ringo Starr, "It Don't Come Easy." It seemed appropriate. It
was one of the top hits on the emusic charts and even though emusic predominately
has independent record label music, Universal, it's apparent, has been
licensing stuff in their back catalogue and I was very flattered to see
that they had many Grammy nominees on the website actually. So it's not
just junk music, it's actually pretty decent music, but it is independent
stuff. So it seems to me there's no need for DRM. Consumers can buy with
their credit card music legally and you can look at the emusic website,
Universal music group is licensing more music to the subsidiary music,
so it's a matter of time for consumers to vote with their feet. And music
has been happily making money, in the black, the past two years. Now don't
hold me to that, that's what my friends down in San Diego at eMusic tell
me, so we'll really see what their accounting is. AOL now spends yesterday
with musicnet. You can't transfer files onto a portable device, so we'll
get to that later. CNBC, the financial news network hammered them for
that, they announced the announcement. I think it's great because they're
offering content from other record labels, not just Time Warner. It's
a positive step forward, but as a person who dealt with the secure digital
music initiative for two years, I don't see the need for DRM to give consumers
what they want and what they're willing to pay for and legal eCommerce.
So why are we here?
Julie Cohen:
I think I'm taking that to be a comment that's generally supportive of
this panel.
Questioner 1: I tried hard to form a question. I really couldn't.
Julie Cohen:
So, yes. Next question.
Questioner 2: Fred von Lohmann, I'm an attorney with the electronic frontier
foundation and Tomas, I have a deja vu feeling here. We've spoken about
this before and I am one of those who worry. Some would say I'm paid to
worry. But let me talk a little bit about my worry about consumers in
fair use in the DRM future. I've heard a lot about the market protecting
consumers and, okay, I think it's probably true that it would be very
difficult to wrest settled expectations out of the hands of consumers,
although for those of you who think time-shifting will be here forever
I encourage you to read the DCTP 5C license that's being pushed for the
broadcast flag, but let's assume that's fixed. The next problem is what
about consumers that don't have market power, the blind archivist computer
security researchers, and I take a bit of optimist from Julie Cohen's
view that maybe the government will step in and perform a consumer protection
perhaps, and they have historically in copyright laws. So if I'm feeling
optimistic today, perhaps the government can fix that. The thing that
really makes me worry, however, is that the most valuable fair uses for
consumers haven't been invented yet. I think it goes without saying that
the greatest things coming are the things we don't even think about yet.
In 1972 no one would have though time-shifting was a fair use that should
be aggressively protected because no VCR had entered the American mass
market at that time. So my question is this. If we really want to preserve
fair use for consumers, how do we do so in a way that preserves all the
fair uses that haven't been invented yet? What DRM measures permit people
to do the things that no one's thought of yet?
Raymond Ku
I'll respond. One is don't let government intervene. Don't create these
legal monopolies that will prevent consumers to the extent they need to
to access creative works, however they see fit. I mean, that might obviously
be one in the end which the producers of those works are going to respond.
If we assume they're rational, they will make works available for the
blind if necessary, but they may need a prompt to do that. And if that
prompt is some teenager or some college student in a room who hacked their
current DRM in order to restrict uses, so be it. As long as in the end
works are distributed and works are created. We should let the market
deal with those problems instead of using law to intervene and change
that market.
Julie Cohen:
I think that the answer is quite simple but hard to wrap one's mind around.
The answer is to, again returning to Hal Abelson's point about the evils
of precision and the fabulous audience comment about putting a chastity
belt on technology, is to abandon the notion that you get the most progress,
that you get the best economic engine, that you get the best market, that
you get the best anything by designing systems that enable you to know
and control as much about everything as you possibly can. It is a very
difficult thing to wrap one's mind around because it's almost a bedrock
presumption of the liberal rational scientific model this is how you know
stuff, this is how you build stuff, but there is no reason why in principal
one could not design DRM systems to be leaky, to be imprecise, to shield
personal information, to allow a certain flexibility of use, and that
should be the focus of further research. In the privacy area, they're
too modest to say it, but Joan and Tomas have a wonderful paper laying
out all the ways in which DRM systems could be designed to protect privacy
and a research agenda for the future. Read the paper and do it you guys
and women out there who can do this stuff.
Joan Feigenbaum
I should say about that paper that the title of it is "Privacy Engineering"
For Digital Rights Management Systems. We don't pretend to have a complete
theory or that you could build a DRM system that would solve all of the
problems that have not been posed yet. We're just saying that there are
some simple privacy engineering principles that have worked in massive
scale systems before. I worked at ATT Labs for many years in the old Bell
Labs and the telephone industry is actually very heavily regulated about
what it's allowed to do with consumer records, and in particular with
billing data. And I saw right in front of my eyes billions, trillions
of telephone billing records being handled in accordance with regulations
that say you have to observe certain consumer rights. So I know that it
can be done and it was some very simple principles that were taken into
account everyday. I think on the one hand you're saying how do we ensure
that the greatest fair use that has not yet been envisioned yet is protected.
I don't think that we can do that. On the other hand, I don't think that
a Digital Rights Management system or a content distribution system that
respects owners' rights has to be Draconian in order to be effective.
I think that owners are being very paranoid. I think that if they would
offer a business proposition to consumers that was really attractive,
as the first question of this session actually implied they are already
doing, that they wouldn't have to control everything all the time. That
they could still make money doing digital content distribution with a
non-Draconian system.
Questioner 2:
I again wonder that if in 1972 the motion picture studios would have voluntarily
introduced technology to permit home taping without control, which obviously
is what Sony did.
Joan Feigenbaum:
No, but what happened in that instance, what happened is that consumers
demanded it.
Questioner 2:
Only after it was invented. That's the crucial piece. Only after it was
invented. If we built a DRM system in 1972 to protect the rights of motion
picture studios, I would submit that that invention...we wouldn't have
had the opportunity to let the market test that because home recording
without restriction wouldn't have been included in the specification.
Raymond Ku:
Oh absolutely. Valenti thought that the VCR was the death knell of the
entertainment industry of the day.
Joan Feigenbaum:
I don't think anybody...on the one hand I am here to stick up for consumer
rights so in one sense I agree with you but I absolutely do not believe
that anybody is going to be able to build a DRM system that is going to
be able to prevent invention. I really have a lot of faith in inventors
and computer scientists and consumers and technologists. I don't believe
this. People have been trying to build secure systems for decades and
invention just goes on. We are in a period of creative lull right now
technically and intellectually I would say. I just don't think that's
going to last forever.
Anita Ramasastry:
I would just, Fred, I agree with you and I've read your fair use by design
by materials. I just think leakiness is great, don't mandate and I prefer
contract as a way of restricting and at least you have defenses of reasonable
expectation, public policy and unconscionably.
Question 3:
Hi, Bob Blakely from IBM here. I just want to worry the vendors for a
minute. I think in both Julie's and Anita's presentation there is an implied
threat. One of the reasons we have consumer law is because there are certain
rights and freedoms that are judged to be so fundamental to human dignity
you are not allowed to alienate them, even by contract. Technologies of
control, like DRM technology, are force multipliers so even if you give
the same technology to individuals as to large organizations, they change
the balance of power, the balance of capability and the ability of large
organizations to impose on consumers all sorts of controls they have to
consent to. It sounded to me like what both of you were sort of saying,
if that gets too badly out of balance we will have to resort to consumer
law to prohibit some of the impositions on individuals that are imposed
by these contracts but I guess my question is once that floodgate is opened
doesn't the industry have a lot more to lose? There are lots of things
in our contract: implied consent, exclusion of liability, exclusion of
implied warrantability for suitability of purpose that could also be examined
under consumer law and its not clear to me that the IT industry really
wants to go down the consumer law path if all we get out if it is DRM.
Julie Cohen:
I think that's a wonderful comment and I don't disagree with it. I think
if the industry doesn't want to open the floodgates of aggressive consumer
protection legislation than it should take a more proactive approach to
designing systems and standards that protect consumer interests and then
maybe we don't have to go there. That would be great.
Anita Ramasastry:
Or alternatively at least be willing, and I think that is happening, to
at least disclose so that the consumer understands and if they are voting
it with their purchasing power you may never need to get there.
Question 4:
Drew Clark with National Charles Tech. Raymond Ku, I was impressed with
your idea of fair use as creative destruction but taking a lead from the
law and economics school of Roan Coase and others, that we are trying
to get an efficient outcome, you try to internalize the externalities.
Sure the beta max decision gave consumers a property right, so to speak
in making additional home non-commercial copying, and the DMCA's anti
circumvention gave copyright holders a property right in the anti circumvention
right. Does it really matter that consumers have one and copyright holders
have the other, given that they can contract each other back in various
sales?
Raymond Ku:
Even Coase would say that ultimately it does matter in terms of wealth
distribution. Ultimately the market might come to an efficient outcome
through negotiation but how you set that initial presumption, who has
that right to begin with will matter in terms of who has to negotiate.
From the consumer's perspective, if the right is one that is recognized
as fair use and you then need to go to Congress for example to say and
I would suggest that the DMCA is not as clear as the 2nd Circuit fought
in terms of court correlate to say that fair use is eliminated as a result.
But you have to go to Congress to say look make VCR taping illegal or
impose a statutory royalty rate. I mean they have done that in the past
but they also haven't done that in the past when it was confronted and
brought to Congress. So I think it does matter. Maybe not purely from
an economics perspective but from a practical perspective and also one
in which, what's the other cost. The cost is are you allowing copyright
holders to control new technology? There is another comment I didn't get
to make in this but I do make in my paper that the Supreme Court in Sony
is very clear that the logical outcome of extending the copyright monopoly
when distribution and creation is handled, mean that you allow these copyright
holders to control and design new technology. That's what we are debating
about here. To what extent shall new technologies be imposed on computers
and all of consumer electronics? And is that fair?
Question 5:
Hi, Kao Ping Yee from Berkeley again. This is just a comment addressed
at the last speaker who I understand from the presentation was arguing
that we don't need to worry too much about draconian DRM systems because
free alternatives will exist and consumers will prefer to chose the free
alternatives over the DRM ones, so the DRM ones won't succeed in the market.
Is that mostly right? Other alternatives will exist that will cause Draconian
DRM systems not to succeed by consumer choice. I'm not going to bet that
that won't happen. It's entirely possible that consumers will choose the
free systems and DRM systems won't succeed. I'm going to argue that it's
not that simple because the choices that consumers make aren't all that
independent. Computer networks have this property that because they have
to interoperate, there is a network effect. If one of your friends decides
to use one particular piece of software, chooses one DRM system over another,
that has an effect on you, not only on them, because it affects their
communication with you. And if it turns out that everyone you work with
choose a particular system that influences your decision to use or not
use a particular system because you may find yourself in a situation where
in order to interoperate you must choose the same system. I think that's
analogous to a position where many of us find ourselves today with different
kinds of computer software and all I'm saying is that all the choices
are not independent so it's not that easy to simply say that we don't
have to worry about it because we will just choose the free ones.
Tomas Sander:
But isn't it that the network effect works against the introduction of
new technologies that make it so difficult for new technology to get started
in the market. Here there are so many economists that can answer that
better. But, I wouldn't see at this moment who of my friends or coworkers
or others who could force me to use a draconian DRM system on content
on which I would like to receive in another form. Either on Kazaa or just
buy it as traditionally.
Kao Ping Yee:
That's only true if you don't have organizations that have close symetric
control of part of a market.
Tomas Sander:
Let the economists worry about that.
Question 6:
Barbara Simons, I'd like to take issue with two of my good friends on
the panel: Joan and Tomas. I have two questions, I'll state them both
because I know that time is running out. Joan, I'm a bit taken aback by
your suggestion that we can be implementing fair use now in technology,
understanding that we can't do it all. I think that raises a lot of issues
because there is a big middle ground which we can't define and so if you
are going to have a technology unless you want not a termisitic one that
flips a coin on that middle ground which I don't think is what you are
proposing, then we don't have a way of dealing with those at all. There
is a big concern than if we implement something, that will become a standard.
If we can define a minimalist fair use, then the minimalist fair use will
become the standard because that's what the technology will implement
and we will lose a lot of other fair use. That's the one comment to you.
Tomas, I just want to say I don't share your optimism as you probably
know and I want to get back to Ed Felton's talk. I think something that
people didn't really pick up with his talk was that he was bringing up
examples that deal with government. He talked about total information
awareness; he talked about voting. I am very concerned by the fact that
voting machines are being protected by the DMCA; that you can't even look
into these machines to find out what they are doing. It's not like there
are any alternatives. When the entire state of Georgia has one set of
voting machines and you can't find out what that software says, there
is no other place to go. It means we don't know if those elections are
being fixed or not and we can't find out. If there is anyone who is interested
with this issue, there is a frequently asked question sheet outside that
talks about some of these issues with voting.
Tomas Sander:
So I'm not completely sure if you want to have this kind of black box
behavior, you usually want to not tamper with it, its usually tamper resistant.
But in my view, that doesn't mean it can't be inspected in some way.
Barbara Simons:
But I'm saying that under the DMCA it can't.
Tomas Sander:
Btt, you know if voting machines can be inspected, if there are people
out there that are interested in making sure that elections are done correctly,
then they shouldn't buy them in the first place.
Barbara Simons:
But they are being bought in large numbers in fact and that's what all
the manufacturers are saying; that you can't look at our software.
Tomas Sander:
I would rather think, there should be a distinction between making something
tamper resistant and that you cannot look into something. You can still
verify that code is performing in a certain way and you put it in a secure
environment and it runs, you might need a little bit of trust there, but
I don't think that's a fundamental problem.
Barbara Simons:
Well, if we lose a vote, then it will be.
Joan Feigenbaum:
I guess I am familiar with the standard argument that trying to put some
consumer rights, or the public's rights or fair use rights or user rights
or whatever you want to call them, some affirmative statement of rights
into the law rather than just have the law stand the way it is now and
have a notion of fair use as a defense and a bunch of case law that says
what constitutes fair use. I am familiar with this idea and I recognize
it as a valid argument that there is always a danger that whatever you
define as a floor becoming a ceiling. That's not really the essence of
my recommendation, what I am saying is what problem are we actually trying
to solve? What is wrong with the situation with the way it is now? As
I see it, the fundamental problem now is that there are a lot of people
that who perceive the current computing and networked environment as inadequate,
the combination of the technological and legal and business environment
as inadequate. That entertainment content is just either not available
or only available through Kazaa or whatever. I don't actually think that
this is as a big a problem as some other people think it is but the response
to this seems to be this relentless expansion of owners rights and the
idea that you have to build technology that can implement these huge sets
of owners right and this is fundamentally wrong. When I look at this a
computer scientist, as a user and designer of technology, I say that this
is not the full picture, this is not the full set of requirements that
we need to consider when we build new software or when we build new distribution
systems. We have to have an explicit notion of the public's rights as
well as the owner's rights. So I guess what extreme fair use advocates,
or what many people say, is no no no don't go there, that's dangerous
once you start defining the user's rights you will come up with something
that's too restrictive and we will be stuck with it. I guess I don't find
that an adequate response. I think if we are going to be forced with to
constantly deal with the expansion of owner's rights, we have to say not
just we will have exceptions to the anti circumvention provisions, or
four negatives or five negatives will be necessary I think we have to
say no, we have to recognize there is a structural problem. The public's
rights need to be recognized as well, not just the owners rights. Now
exactly how to do that technically in law I'm not sure, we have many brilliant
lawyers here. This creative commons idea of trying to put something affirmative
on the table, we don't know exactly how well it work technologically or
legally or economically but put something on the table that actually is
an alternative to this extremely cumbersome situation that we have now
is a good idea.
Julie Cohen:
I want to say something, the challenge I think we are facing is to begin
to imagine and technologically specify an incredibly complex system that
occupies Larry Lessig's middle ground.
Joan Feigenbaum:
Why does it have to be so complex?
Julie Cohen:
Because the rights on both sides are incredibly complex, the range of
uses and the range of expectations people have are incredibly complex
and it turns out that both the DRM fairy and the DRM ghost have rather
interesting roles to play in defining the public debate. The DRM ghost
is Minority Report, its Tom Cruise walking through the shopping mall and
people doing iris scans and beaming stuff to him. The DRM fairy is Star
Trek, its being able to be anywhere in the Enterprise and tell the computer
what you want to see and what you want to use, it knows who you are and
it gives it to you. The Enterprise is a military installation so we don't
need to worry too much about the privacy issues involved. It turns out
that both of those things are much easier to imagine on a conceptual level
that's accessible to ordinary people and scholars alike, and it's rather
more difficult to imagine what a system or a set of technical rules in
that middle ground looks like, so it may not be technologically complex
but it's conceptually complex.
Joan Feigenbaum:
No, I think only if you want to solve the entire intellectual property
problem with one new system or with one new license. I think you could
start with some very special case like scientific publishing, I think
Hal Abelson hit on a very good one where you could come up with a very
reasonable and potentially implementable and workable system that recognized
owner's rights, distributor's rights and user's rights.
Chris Murray:
And with that I'd like to thank everyone for their attention.
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