1	Digital Rights Management and Public Policy Alex Alben V.P., RealNetworks, Inc. Berkeley, CA. February 28, 2003
2	Splitting the ‘Bundle of Sticks’ into an infinite number of splinters Digital products can be parsed by: Time, Number of Plays, Identity of User, Location of User, Type of Device. Expectations derived from our familiarity with manipulating physical copies no longer apply. Does enhancing the value of rights in copies necessarily diminish personal use rights? Thesis-- We need to maintain both personal use and copy protection in order to create a marketplace that works.
3	DRM Enables New Business Models, but is that sufficient? Music subscription– Rhapsody, PressPlay, MusicNet, AOL Music Video subscription– StarzEncore, MovieLink General entertainment– TourPass, TrackPass, Season Ticket, RealOne Creating new concepts of product in the mind of the consumer: What is the price point of a 30 day download that is tethered to a single computer?
4	Roles and Responsibilities of the Key Actors Content Owners– put the product into the marketplace and create licensing mechanisms that allow for mass distribution. Consumers– use products in ways that are consistent with personal use. Technology Companies– enable new business models and make DRM transparent to consumers. Government– don’t regulate, don’t mandate and don’t choose winners. Thinkers– create an intellectual framework for the new paradigm of digital distribution.
5	Challenges Remain Crafting a “fair use” exemption for distribution of a circumvention tool that does not end up “swallowing the rule.” Limiting application of the DMCA to protecting valuable media– not garage door openers and printer cartridges. Establishing a “broadcast flag” that does not create a framework for regulation of the home network.
6	The Broadcast Flag RN supports the proposal to mark digital television content with a broadcast flag. News and local programming should not be marked. Fair use within a broadly defined “home network” must be allowed. No limitation on physical copies. Is this the “thin edge of the wedge” on government regulation of content distribution?