Wendy Davis, senior writer, MediaPost, led a panel discussion titled "Can The BT Industry Survive Opt-In?" The panel got underway with Davis asking panelist if anonymous behavioral targeting poses a privacy threat or is it just a perception.

Chris Jay Hoofnagle, Director, Information Privacy Program, Berkeley Center for Law & Technology, says it's more about sensitive information, rather sensitive behavior. Omar Tawakol, BlueKai CEO, weighted in by saying data is being traded in the shadows in the offline world, so does that mean we can do it too?

It appears online marketers are being held to a higher standard?