2009


Ad Tracking Widely Opposed, Study Says

Adweek

http://www.adweek.com/aw/content_display/news/digital/
e3i549ead0f2b0cb6f9051223b3b846580b

It has long been an article of faith among advertisers that consumers want more relevant advertising. Yet a new academic report finds that most Americans are opposed to marketers tracking them to tailor ad messages.

The study, compiled by researchers at the Universities of California and Pennsylvania, found 60 percent of U.S. adults don't want to be shown ads based on their interests.

9/30/2009