LifeLock tries to fend off legal battles

The Arizona Republic


"The advertising claims are a bit overheated," said Chris Hoofnagle, director of information privacy programs at the University of California-Berkeley's Center for Law and Technology.

Hoofnagle, who filed a declaration supporting LifeLock's pending motion in the Experian case, said that while LifeLock's ads are misleading, consumers should be able to hire companies to set fraud alerts.

"Identity theft refers to a broad range of crimes, including financial and medical identity theft and even impersonation," he said. "(But) even with credit-monitoring services, you can fall victim to all three types of identity theft."