Privacy Advocates: FTC's BT Guidelines Not Sufficient

Online Media Daily


Some privacy advocates said they didn't think the new proposals were sufficient to protect consumers. Chris Hoofnagle, director of the Berkeley Center for Law & Technology's information privacy programs, said it wasn't realistic to expect consumers to opt out of tracking on a site-by-site basis.

He said the FTC's blueprint resembled the company-by-company system used by the telemarketing industry prior to the do-not-call list. The need to opt out of each company "was too weighty for consumers to navigate," he said, adding that it was also unlikely to work online.