Public Greets Massive Data Breach With Collective Yawn

PC World


I'm not so sure. I recognize that companies are extremely anxious to avoid the public relations hit they are likely to suffer following a reported breach -- a point that Chris Hoofnagle, director of the Berkeley Center for Law & Technology's information privacy programs, emphasizes.

But Hoofnagle also points out that if we are truly deadened to hearing about more and more incidents, the fallout won't affect companies nearly as much. If that's the case, we likely need regulatory teeth to push companies to handle our data properly.