Most don't know personal data can be sold

San Francisco Chronicle


Many Californians don't understand how businesses are using and selling their personal information, according to a report released today by the Samuelson Law, Technology and Public Policy Clinic at UC Berkeley.

The survey found that people tend to assume their information is protected from being sold when it's not.

"Businesses are allowed to sell information unless consumers object," said Chris Hoofnagle, the clinic's associate director and a co-author of the report. "There's a (significant) gap between people's understanding of the rules and actual marketplace practices."