2008


FTC Airs Mobile Marketing's Dirty Laundry

The ClickZ Network

http://www.clickz.com/3629434

"Location information can defy user expectation," said Alissa Cooper, chief computer scientist at the Center for Democracy and Technology, who raised privacy concerns. "People don't expect an ad for a latte to pop up as they walk by a coffee shop," she said, referring to a study released by the Samuelson Clinic at University of California at Berkeley. She called LBS ubiquitious, and suggested information is being collected from a user's handset device all the time, and that a user carries it with them at all times.

5/9/2008