FTC Airs Mobile Marketing's Dirty Laundry

The ClickZ Network


"Location information can defy user expectation," said Alissa Cooper, chief computer scientist at the Center for Democracy and Technology, who raised privacy concerns. "People don't expect an ad for a latte to pop up as they walk by a coffee shop," she said, referring to a study released by the Samuelson Clinic at University of California at Berkeley. She called LBS ubiquitious, and suggested information is being collected from a user's handset device all the time, and that a user carries it with them at all times.