Schedule

April 18, 2008

8:15-8:45
Check-in & Continental Breakfast

8:45-9:00
Introduction
     Robert Barr, BCLT
     Eric Goldman, High Tech law Institute

9:00-9:45
Tutorial on Online Advertising Technology  mp3
     Kim Howell, Microsoft

9:45-10:30
Tutorial on the Business of Online Advertising  mp3
     Hal Varian, Google

10:30-11:00
Break

11:00-12:10
Panel on Consumer Perspectives on Online Advertising  mp3
Moderator, Chris Hoofnagle
     Mark Cooper, Consumer Federation of America
     Norman I. Silber, Hofstra University School of Law
     John Horrigan, Pew Internet and American Life Project
     Joel Winston, Federal Trade Commission

12:10-1:00
Lunch

1:00-2:10
Panel on Publisher/Intermediary Perspectives on Online Advertising  mp3
Moderator: Paul Schwartz, BCLT
     Oren Bracha, University of Texas School of Law
     Peter Swire, Moritz College of Law, The Ohio State University
     Rebecca Tushnet, Georgetown University Law Center

2:10-2:40
Break

2:40-3:50
PM Panel on Advertiser Perspectives on Online Advertising  mp3
Moderator: Eric Goldman, High Tech law Institute
     Jeffrey Rohrs, ExactTarget
     Jason Schultz, Samuelson Law, Technology & Public Policy Clinic
     Alissa Cooper, Center for Democracy & Technolog

3:50-4:00
Concluding Remarks

4:00-5:00
Reception at Adagia Restaurant