April 2008 Online Advertising
Co-sponsored by the Berkeley Center for Law & Technology and the High Tech Law Institute at Santa Clara Law School
With the explosive growth of online advertising, businesses and their counsel must be aware of new technologies, their legal implications, and evolving legal risks in the field. The Law and Business of Online Advertising brings together academics, practitioners, business leaders, and technology experts to discuss legal, policy, and technical developments in online marketing. This intensive event begins with two tutorials led by Professor Hal Varian (Chief Economist, Google) and Microsoft's Kim Howell on the economics and technology of online advertising, followed by panels exploring online advertising issues faced by consumers, publishers, and advertisers. In-house and outside legal counsel who represent or will represent businesses with online advertising should attend, as should those developing or implementing online advertising technologies.