Susan Lyon-Hintze is a solo-practicing privacy attorney. Ms. Lyon-Hintze counsels clients from small start-ups to major online, advertising, analytics, and mobile companies on a wide range of U.S. and international data protection issues. Representative areas of expertise include CAN-SPAM, the FTC Act, Children's Online Privacy Protections Act (COPPA), data security and data breach notice obligations, behavioral targeting and advertising, online and mobile tracking and profiling, facial recognition and biometrics, cloud computing strategy, big data, and legislative and regulatory policy and outreach. Ms. Lyon-Hintze formerly served as in-house privacy counsel with Microsoft Corp., where she was the lead attorney responsible for U.S. and international privacy law compliance for the global sales and marketing divisions, entertainment division, and HR. Ms. Lyon-Hintze also led data security compliance and incident response and handled legislative policy in the areas of privacy, data security, and online safety. Prior to Microsoft she was lead privacy counsel at Dell, Inc. Ms. Lyon-Hintze is an active member of the International Association of Privacy Professionals and an Adviser for the American Law institute's Restatement Third, Information Privacy Principles.