Cookies that track Internet users are dying out

By Brandon Bailey, San Jose Mercury News


After nearly 20 years, the era of web-based “cookies” appears headed for an end, as companies like Google, Apple and Microsoft explore new ways to track Internet users' habits, from desktop PCs to smartphones and tablets.


Privacy experts warn that any new system that replaces cookies will likely let Internet businesses learn even more about individuals, especially if it tracks their habits across multiple gadgets that people use throughout the day. Chris Hoofnagle at the University of California's Berkeley Center for Law and Technology predicted the new methods will give consumers “less privacy, because they will have less control.”