Researchers Find Web Tracking Up, Privacy Down

By Ed Bott, ZDNet


No, it's not just your imagination. You really are being tracked more online, and there is evidence that this trend will increase.

That's the conclusion of a new study published last month by the Berkeley Center for Law and Technology at the University of California.

The researchers behind the Web Privacy Census built an automated web browser with some extra diagnostic smarts. Then they used it to crawl the top 25,000 sites on the web, as measured by Quantcast. They did deeper crawls of the top 1000 and top 100 sites, respectively.

The goal, according to the researchers, is to "formalize the benchmarking process and measure internet tracking consistently over time."