The 2008 Beijing Olympic Games: A Springboard to a New Era of Entertainment Deal-Making in China?
Seagull Song, King & Wood (presently Arnold & Porter)
Description: The Beijing Olympic Organizing Committee (BOCOG) decided to use "international standards" regarding entertainment and media contracts for the Beijing 2008 Games. Seagull Song, who was with King & Wood’s China office during the planning years, discusses what this means and the possible ramification to the development of the entertainment and professional sports industries in China. Specifically, how are the concepts of "chain of title" and the complexities of music royalties to be dealt with in the post-Olympic world in China? How have the domestic and local legal firms addressed ambush marketing and unauthorized retransmission?
Sponsor: Berkeley Center for Law, Business and the Economy