The 21st Century Wine Business: Where Farming Meets Facebook
Lenny Stein, Jackson Family Enterprises
Description: As American interest in and knowledge of fine wine grows, the wine industry undergoes tremendous change. Consumers trading up and down, supplier and wholesaler tiers consolidating, family wine companies selling out, private equity buying in, new global wine regions emerging, and the environment taking central stage are just some of the changes occurring. Efforts to undo the U.S. Supreme Court's landmark 2005 victory for consumers gain speed and traction. As the internet transforms how people discover, discuss, and buy wine, a future of enormous potential collides with an antiquated patchwork of prohibition era legislation. In short, fertile ground for lawyers. Lenny Stein makes a breakneck tour of the business and legal vineyard that is today's rapidly changing wine industry.
Sponsor: Berkeley Center for Law, Business and the Economy and Berkeley Center for Law & Technology