Web Privacy Census Shows Tracking Pervasive
by James Temple, San Francisco Chronicle
UC Berkeley researchers will unveil a first-of-its-kind tool Tuesday for measuring online tracking of consumers over time.
The census primarily serves as a baseline for comparison with future surveys. But even on its own, the report highlights the almost dizzying amount of online tracking that occurs.
Internet marketers frequently place tracking cookies and similar software onto consumers' computers to observe their online behavior for the purpose of targeting ads and content.