Why privacy policies don't work - and what might
San Francisco Chronicle
In the spring of 2010, thousands of online customers clicked on the terms of service at Game-station.co.uk and unwittingly sold their souls.
As an April Fool's prank, the British gaming retailer slipped an "immortal soul clause" into its license agreement, knowing full well that nobody looks at them. In fact, a 2006 UC Berkeley survey found that only 1.4 percent of participants read these sorts of agreements "often and thoroughly."
The other wrinkle is that most people think the very existence of privacy disclosures means the company is operating in a responsible manner, as the Berkeley survey noted.