Balancing needs for online advertising and privacy

ZDNet Asia


I have spent considerable time researching and writing about the tug of war between purveyors of online advertising and privacy pundits. Others have as well, each making solid points for their chosen beliefs.

Chris Hoofnagle makes a very good point about balance. Does it make sense to amass so much data about every uniquely-identifiable user in order to serve such a small percentage of ads? Is that a good trade at a societal level? 9/20/2011