Focus on Behavioral Advertising, Part 2

Data Privacy Monitor


Last week we reviewed recent tracking litigation.  As part of our ongoing focus on behavioral advertising, below is a summary of recent developments regarding Do Not Track legislation, industry self-regulatory efforts in the United States and abroad, and the FTC’s plan to update its Dot Com Disclosures guidelines.  

Over the next ten years, the major consumer protection problems with disclosure will surround two popular marketing techniques: the use of “free” and negative option offers.” Chris Hoofnagle, director of the Berkeley Center for Law & Technology's information privacy programs. 9/2/2011